I was just searching for this and came across your post. My SWMBO bought a honey brown lager and really enjoys it, so of course I offer to try and clone. It's ok. Wouldn't call it great. Very smooth and crisp with hints of nuttiness. Don't really catch any honey type of tastes, but it has that kind of adjuncty/corny kind of smell/taste that you expect from Budweiser. I think I'll change it up a bit. Prolly mostly pale malt, a little crystal and some special B. Add honey at either 1min or flameout and use a nice clean lager yeast.
I guess to answer your question, a brown lager seems like a viable idea. Maybe I'll brew this up and let you know what I think and maybe give you some tips on what to improve on mine.