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Old 07-19-2011, 05:14 PM   #1
FlBrewer
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Default Need opinion/advice on my brew kits aimed at turning craft beer drinkers into brewers

I started out trying to turn my college friends onto brewing but no one wanted to spend a lot money on a brewing kit or bottle 50 beers at a time so being a business student I decided to try to create a product to fix this problem.

I wanted to try to get people who are into craft beer to buy my kit and try their hand at home brewing. I know there is already Mr. Beer, The Beer Machine etc. but a lot of craft beer drinkers hate the idea and quality of those kits so I set out to make something better. Also the brewing kits start out at $45 so its an affordable way to get into brewing with quality ingredients and interesting recipes.

This is what I came up with after some hard work and partnering with a few designers and brewers:



I just finished getting the packaging printed, a booklet written/printed and a new website up (http://www.CraftaBrew.com) so now I'm ready to do this full time and I need some opinions and advice from everyone here on how you think I should market this or even opinions on what improvements to make to my product. Any comments or advice would be greatly appreciated!

Also I have already gotten a lot of comments from homebrewers about the small scale of my kit but this is more a stepping stone into the brewing world or for people who just want to brew occasionally so please hold your comments if they relate to that...

Thanks!!

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Old 07-19-2011, 05:25 PM   #2
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I like the idea. Like you said, it really competes with products like Mr. Beer, but it looks alot less cheesy (sorry Mr. Beer peeps) than that product. I would have bought this when I started brewing to try it out or given it as a gift to dad, brother, friends, etc.

I would think you could market the crap out of this type of thing to Bed, Bath and Beyond, Marshalls, TG Maxx, and the major mall dept. stores.

Good work!

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Old 07-19-2011, 05:27 PM   #3
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I really like the package design. In fact I think it looks fantastic.

Your website won't load for me at the moment. Is it an extract kit? If so I just need to ask for comparison purposes, how are you keeping the quality significantly better than other kits like Mr. Beer (which are basically extract kits as well).

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Old 07-19-2011, 05:36 PM   #4
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The jug looks to be half a gallon? Reminds me of a clear version of a lil brown jug. Nice packaging. But I was wondering about the kit contents myself. Extract? Pellet hops,that sort of thing?
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Old 07-19-2011, 05:38 PM   #5
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Yeah they are 1-gallon extract kits with specialty grains and pellet hops. I try to source out the freshest hops and grains, use strict temp controls when storing the ingredients and crush the grains right before they ship out. Basically just doing all that I can to ensure the freshest and highest quality beer possible.

The website should be working now, the server has been slow lately so you may need to try to reload.

Also I'll give a 10% discount on anyone who is interested in getting a kit for themselves of a friend just use the coupon code: brewtalk

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Last edited by FlBrewer; 07-19-2011 at 05:42 PM.
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Old 07-19-2011, 05:48 PM   #6
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Quote:
Originally Posted by shanecb View Post
I really like the package design. In fact I think it looks fantastic.
Yeah, well done.

Quote:
Your website won't load for me at the moment. Is it an extract kit? If so I just need to ask for comparison purposes, how are you keeping the quality significantly better than other kits like Mr. Beer (which are basically extract kits as well).
Site loaded really slowly for me.

FlBrewer, Clean easy to navigate layout, but I think more info should be included. I know there's a picture of the equipment, but put up a list of what is included. I'm sure a greater variety of kits is in the works.

Best of luck!
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Old 07-19-2011, 05:51 PM   #7
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Originally Posted by FlBrewer View Post
The website should be working now, the server has been slow lately so you may need to try to reload.
Time for a server upgrade. If I had been shopping for a homebrew kit, I wouldn't wait for your site to load, and would have already been browsing a competitor's site. Slow load times will kill your business.
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Old 07-19-2011, 05:53 PM   #8
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Yeah,I have to agree. The kit should be on par with the extract/steeping grain kits from other suppliers on a Mr beer-like scale. Cool lil jug too. Now they'll all be goin around like my uncles,with the jug over their shoulder swiggin! lolz...
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Old 07-19-2011, 05:54 PM   #9
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FWIW, I gave up on the site loading after about a minute.

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Old 07-19-2011, 06:04 PM   #10
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Default ummmm

Here is my 0.02

The kit LOOKS great but at closer inspection (From the picture) It looks like you get a non-floating thermometer(that looks thin and super fragile...), no hydrometer and a tiny racking cane. I get that you are just starting off but if you really want to "out do" Mr. Beer and other like systems you really need to do it from the basic kit or offer an "upgrade kit" that has the better equipment. Like a floating thermo, hydrometer, and 1 gallon sized auto siphon. Using a racking cane through a bung is a PITA. The only thing you may want to conciser instead of an autosiphon is a bung that has an additional hole to make starting the siphon easier, like a carboy cap. Also please include silicon tubing vs. vinyl. It is easier to work with and will make your customers much happier.

I like the rest of the kit and the idea behind it! IMO if someone has the right tools that are very reusable they will be much more apt to order and brew again.

Now for the "short and ugly" This looks like you are WAY ahead of opinions and well into distro to me. You may not be aware of this but to sell things on HBT you need to become a vendor. If you just want opinions like mine or are just starting out the mods are great at giving you a little bit of slack. This is just a heads up before this thread gets shut down...not to be taken as a threat or rip on you, your company or product.

GL

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