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Old 08-06-2007, 11:43 AM   #1
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Default My chat with a AB insider

So, I was at a wedding this past weekend and one of the guys who was running two taps in those cooler tap things turned out to be somebody in the mix at AB. Not sure his job function but he was involved with Michelob (I didn't think to ask his exact job function). We got to talking about beer and he mentioned that Wheats are the next up and coming thing they are focusing their marketing towards especially during the summer months.

I had heard mention a while back on here about one of the Michelob Wheat products and it wasn't getting honorable mentions. Anyhow, he was mentioning that the hardest thing they have to convince the public of is a cloudy beer. I believe he mentioned they have goals for producing another Wheat soon.

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Old 08-06-2007, 11:57 AM   #2
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Quote:
Originally Posted by zoebisch01
Anyhow, he was mentioning that the hardest thing they have to convince the public of is a cloudy beer.
Wouldn't you say Coors has already crossed that bridge with Blue Moon?
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Old 08-06-2007, 01:23 PM   #3
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Originally Posted by brewt00l
Wouldn't you say Coors has already crossed that bridge with Blue Moon?
I guess now that I think about it. Never had a Blue Moon, didn't realize it was cloudy. At any rate if I could of thought of that on my feet I would have hit him with it. I could see the point he was making though. And, tbh, I don't think Blue Moon is as widely recognized as Michelob.
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Old 08-06-2007, 01:47 PM   #4
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Quote:
Originally Posted by brewt00l
Wouldn't you say Coors has already crossed that bridge with Blue Moon?
Uh, they sold BM to Molson (Canada...) a while back...

I had one the other day and was not impressed. I think the recipe has changed...
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Old 08-06-2007, 01:49 PM   #5
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Uh, they sold BM to Molson (Canada...) a while back...
All of Coors was sold to Molson a few years back... I don't remember who bought who, but ticker TAP is Molson Coors Brewing Company.
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Old 08-06-2007, 02:38 PM   #6
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if they are going to have problems selling cloudy wheat beer to the public why dont they make krystalweizin?

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Old 08-06-2007, 02:49 PM   #7
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Quote:
Originally Posted by zoebisch01
I guess now that I think about it. Never had a Blue Moon, didn't realize it was cloudy. At any rate if I could of thought of that on my feet I would have hit him with it. I could see the point he was making though. And, tbh, I don't think Blue Moon is as widely recognized as Michelob.
Sure it isn't as widely recog as Michelob but it is a mass market/widely distributed cloudy wit that you can find it in numerous bars and restruants. Hard to deny they have already blazed that trail for Michelob.


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Originally Posted by homebrewer_99
Uh, they sold BM to Molson (Canada...) a while back...

I had one the other day and was not impressed. I think the recipe has changed...
Coors or Molson, changed or not changed I was never all that impressed with it in the first place other than it was ok and an alternative in places that only serve BMC products.
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Old 08-06-2007, 03:43 PM   #8
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Also Miller has Leinenkugel's now... AB is the last one to get on this bandwagon...

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Old 08-06-2007, 03:46 PM   #9
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Well I guess I should add is that these are specifically products that say "Michelob". They are not under a seperate label from corporate buyouts.

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Old 08-06-2007, 05:37 PM   #10
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I saw a Michelob wheat!! I was in Hillsdale Mi, visiting a friends property and the local Krogers had a Michelob product that was a wheat bear. Shoot I can remember what exactly it said label wise but it was something along the line of Belgian or Bavarian style Wheat beer, I think. Didn't try it, but I wouldn't mind trying some if a friend bought it.

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