Well the first few pages are usually:
What is your birthdate?
How many beers do you drink in a week?
I'm pretty confident they are looking for a BMC drinker..... On their beer list they have just about every BMC brand listed out (Bud, Bud light, Bud Light lime, Coors, Coors Banquet, MGD, Miller Lite, Miller High Life, etc...) and then they'll have a lot of the larger imported beers (Heinekin, Grolsh, Red Stripe, Corona, etc..) but they don't list out many of the beers that I drink. For example, they have about 5 sam adams listed, but not anywhere near their full lineup. They don't list Stone or Dogfish or the likes of that.
So my picks are usually that I drink about 12 beers per week, and I choose a few Sam Adams, Saranac, Sierra Nevada, maybe one or two others, then click next and FAIL. No $10 for you... On occasion I've chosen 1 or 2 BMC beers on my list, along with say, Corona, but still nada....
So they've learned my age, how often I drink, and maybe 5 beers that I like. I'm sure this is worth something to them, but I know that survey has to got to be longer than that...