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Old 04-23-2011, 11:54 PM   #1
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Default "Microcarbonated" Molson M Lager

And the idiotic marketing campaigns keep on comin'.

"The world's only microcarbonated lager."

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Old 04-24-2011, 12:14 AM   #2
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Does that mean it has tiny bubbles?

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Old 04-24-2011, 12:31 AM   #3
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revvy nailed it. sounds like they are using a smaller carbonation stone....

The company says microcarbonization is a revolutionary process implemented by Molson Coors at the company's brewery on Notre-Dame Street in Montreal, a process during which the beer is injected with CO2 through smaller, finer bubbles with a high level of precision and consistency.

"The injection of smaller CO2 bubbles makes it possible to preserve not only the taste of the hops but also the delicate flavours generated by the yeast during fermentation," explained Karine Brunelle, brewer with Molson Coors.
http://www.beverageworld.com/index.p...nes&Itemid=173

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Old 04-24-2011, 12:34 AM   #4
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Wow if you put that microcarbed beer in one of those miller vortex bottles with the new write on labels that bud lite just came out with, and have a picture of mountains appear when the beer is chilled to optimal temperature, this could revolutionize beer as we know it.

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Old 04-24-2011, 12:43 AM   #5
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That's the key to cold fusion!!! We'll be rich!!

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Old 04-24-2011, 01:05 AM   #6
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Quote:
Originally Posted by Revvy View Post
Wow if you put that microcarbed beer in one of those miller vortex bottles with the new write on labels that bud lite just came out with, and have a picture of mountains appear when the beer is chilled to optimal temperature, this could revolutionize beer as we know it.
Only if it's triple-hopped...
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Old 04-24-2011, 02:22 AM   #7
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Quote:
Originally Posted by osagedr View Post
Only if it's triple-hopped...
Beat me to it.
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Old 04-24-2011, 02:37 AM   #8
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In Brewing With Wheat, I read that when they first started, the Widmer brothers encouraged bars to have servers walk around with trays of their wheat beer, making it look like a lot people were ordering it, even though at first it was not very popular.

Almost every brewery (and business people in general), will use trickery if it fills their wallets.

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Old 04-24-2011, 08:53 AM   #9
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Quote:
Originally Posted by osagedr View Post
Only if it's triple-hopped...
Yeah, and filtered through their flux capacitor...
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Old 04-24-2011, 02:37 PM   #10
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For that great pilsener taste.

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