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04-23-2011, 11:54 PM
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#1
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Recovering from Sobriety
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Join Date: Apr 2009
Location: Winnipeg, Manitoba
Posts: 2,371
Liked 78 Times on 67 Posts Likes Given: 21
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"Microcarbonated" Molson M Lager
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And the idiotic marketing campaigns keep on comin'.
"The world's only microcarbonated lager."
__________________
2012 Canadian Brewer of the Year
@evilgoatbrewing
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04-24-2011, 12:14 AM
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#2
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Post Hoc Ergo Propter Hoc
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Join Date: Dec 2007
Location: "Detroitish" Michigan
Posts: 40,593
Liked 2377 Times on 1460 Posts Likes Given: 3218
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Does that mean it has tiny bubbles?
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Like my snazzy new avatar? Get Sons of Zymurgy swag, here, and brew with the best.
Revvy's one of the cool reverends. He has a Harley and a t-shirt that says on the back "If you can read this, the bitch was Raptured. - Madman
I gotta tell ya, just between us girls, that Revvy is HOT. Very tall, gorgeous grey hair and a terrific smile. He's very good looking in person, with a charismatic personality... he drives like a ****ing maniac! - YooperBrew
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04-24-2011, 12:31 AM
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#3
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Join Date: Mar 2009
Location: Buffalo, NY
Posts: 992
Liked 15 Times on 14 Posts Likes Given: 6
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revvy nailed it. sounds like they are using a smaller carbonation stone....
The company says microcarbonization is a revolutionary process implemented by Molson Coors at the company's brewery on Notre-Dame Street in Montreal, a process during which the beer is injected with CO2 through smaller, finer bubbles with a high level of precision and consistency.
"The injection of smaller CO2 bubbles makes it possible to preserve not only the taste of the hops but also the delicate flavours generated by the yeast during fermentation," explained Karine Brunelle, brewer with Molson Coors.
http://www.beverageworld.com/index.php?option=com_content&view=article&id=37114 :molson-coors-launches-microcarbonated-lager&catid=3:daily-headlines&Itemid=173
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You start with a full bag of luck and a empty bag of experience, your goal is to fill the bag of experience before you empty your bag of luck
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04-24-2011, 12:34 AM
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#4
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Post Hoc Ergo Propter Hoc
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Join Date: Dec 2007
Location: "Detroitish" Michigan
Posts: 40,593
Liked 2377 Times on 1460 Posts Likes Given: 3218
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Wow if you put that microcarbed beer in one of those miller vortex bottles with the new write on labels that bud lite just came out with, and have a picture of mountains appear when the beer is chilled to optimal temperature, this could revolutionize beer as we know it. 
__________________
Like my snazzy new avatar? Get Sons of Zymurgy swag, here, and brew with the best.
Revvy's one of the cool reverends. He has a Harley and a t-shirt that says on the back "If you can read this, the bitch was Raptured. - Madman
I gotta tell ya, just between us girls, that Revvy is HOT. Very tall, gorgeous grey hair and a terrific smile. He's very good looking in person, with a charismatic personality... he drives like a ****ing maniac! - YooperBrew
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04-24-2011, 12:43 AM
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#5
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Feedback Score: 0 reviews
Join Date: Mar 2009
Location: Buffalo, NY
Posts: 992
Liked 15 Times on 14 Posts Likes Given: 6
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That's the key to cold fusion!!! We'll be rich!!
__________________
You start with a full bag of luck and a empty bag of experience, your goal is to fill the bag of experience before you empty your bag of luck
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04-24-2011, 01:05 AM
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#6
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Recovering from Sobriety
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Join Date: Apr 2009
Location: Winnipeg, Manitoba
Posts: 2,371
Liked 78 Times on 67 Posts Likes Given: 21
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Quote:
Originally Posted by Revvy
Wow if you put that microcarbed beer in one of those miller vortex bottles with the new write on labels that bud lite just came out with, and have a picture of mountains appear when the beer is chilled to optimal temperature, this could revolutionize beer as we know it. 
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Only if it's triple-hopped...
__________________
2012 Canadian Brewer of the Year
@evilgoatbrewing
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04-24-2011, 02:22 AM
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#7
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Feedback Score: 0 reviews
Join Date: Jun 2009
Location: San Antonio, Texas
Posts: 1,043
Liked 19 Times on 18 Posts Likes Given: 1
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Quote:
Originally Posted by osagedr
Only if it's triple-hopped...
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Beat me to it.
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04-24-2011, 02:37 AM
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#8
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Adjunct of the Law
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Join Date: Sep 2009
Location: Isle of Staten
Posts: 10,349
Liked 660 Times on 501 Posts Likes Given: 854
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In Brewing With Wheat, I read that when they first started, the Widmer brothers encouraged bars to have servers walk around with trays of their wheat beer, making it look like a lot people were ordering it, even though at first it was not very popular.
Almost every brewery (and business people in general), will use trickery if it fills their wallets.
__________________
Fermentor(s):
Lagering:
Kegged: Unintentional Sour Brown
Bottled:
Tapped: Midnight Wheat
Up Next: IPA
Reading: 100 Battles
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04-24-2011, 08:53 AM
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#9
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Feedback Score: 0 reviews
Join Date: Jul 2008
Location: Dover, FL
Posts: 557
Liked 3 Times on 3 Posts Likes Given: 1
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Quote:
Originally Posted by osagedr
Only if it's triple-hopped...
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Yeah, and filtered through their flux capacitor...
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GOT BEER?
FERMENTING:
LAGERING/CONDITIONING:Simply Sweet Mead
Kegged: Bad Brown Ale (Brown and a not so good Porter blend).
Bottled:
Plans: Belgian Strong Dark Raisin Ale, Trippel,
Quote:
Originally Posted by Jaybird
we do it for the love of beer! Not for the love of money! We can all make great BEER! Not so much when it comes to money!
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04-24-2011, 02:37 PM
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#10
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Feedback Score: 0 reviews
Join Date: Apr 2009
Location: Kingston, NY
Posts: 1,163
Liked 23 Times on 16 Posts Likes Given: 24
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For that great pilsener taste.
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