HenryHill

Recipes 

They went from 'don't fruit your beer' to lime beer in less than a year.

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bdnoona

Recipes 

That may be, but when there were bikini babes selling their beer instead of insults, I at least enjoyed their commercials.

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Fermenting, aging, kegged, bottled, drinking, etc... Who's got time to keep their sig updated?
The answer to all is: something (hopefully good).

Go White Sox! http://www.sox35th.com/

fezzman

Recipes 

Or spending their millions just to make sure that people know they aren't drinking water or soda. I always loved Bud's slogan of "Budweiser, this is beer." You don't see commercials stating, "Oscar Meyer, these are hot dogs."

EDIT: I found this linky with some slogan funz in it.
http://www.geocities.com/Vienna/9938/archive/arch128.html

sirsloop

Recipes 

My 120minute IPA was is 41 hopped...

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~
~~~~~~~~~~~___//_ ____________________________~~~~~~~~~~~
~~~~~~~~~_/ [][]| | /```\/```\/```\/```\/```\ |~~~~~~~~~~
~~~~~~~_/_______| |____NOW TRIPLE HOPPED______|~~~~~~~~~~
~~~___/[_]| 00 /| | \,,,/\,,,/\,,,/\,,,/\,,,/ |~~~~~~~~~~
~~|___|___|___/_| |___________________________|~~~~~~~~~~
~~|=(*)[________]==(*)(*)=| \________/=(*)(*)=|~~~~~~~~~~

Anthony_Lopez

Recipes 

I just saw this commerical... It's way better than the new MickeyD's Filet of Fish commercial...

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I'd rather have a bottle in front of me, than a frontal lobotomy.
--Tom Waits

You can't be a real country unless you have a beer and an airline - it helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer.
--Frank Zappa

My Cheap and Easy Stirplate

llazy_llama

Recipes 

Stand back folks, I'm going to try Science!

According to my digital-multiscale-torque wrench/hopometer, it turns out Miller Light contains exactly 3 times as much hops as (and has 3 times the IBUs of) water.

So that's what they mean!

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Homercidal

Recipes 

But isn't this what we say when anyone asked about us making BMC beers? It's hard because that style doesn't allow you to hide any off-flavors? SO it's more difficult to brew?

Well, I don't prefer Lite anything to real beer, but I must say that I would probably drink miller lite more now because it has 3X the hops. At least I know I'm getting my money's worth.

ohiobrewtus

Recipes 

It's harder for *us* to brew them simply because of the additional requipment required (temperature control). In their commercials, AB seems to be attempting to convey the message that darker beers are all inferior. That certainly is not the case.

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llazy_llama

Recipes 

And as far as I've been able to tell, they haven't changed their recipe substantially. It seems much more likely that they simply add a tiny bit of hops in the last 15, 10, and 5 minutes of the boil. Hey, 3X hop additions! Woohoo, now we'll attract some IPA fans!

Misguided marketing at it's best.

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wreckinball9

Recipes 

yeah this commercial pisses me off wicked bad too. i figured there must be a thread about it, so im glad there is.

at least with Bud Light's "drinkability" campaign they more or less are admitting the stuff is similar to water making it easy to drink a lot of.

but dont BS me with saying Miller Lite has any sort of hop characteristics. (or that American Ale is "dry hopped for a full body") ,

makes me so angry i could punch a baby

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You must love this country more than I love a cold beer on a hot Christmas morning. - Homer S.


And how is education supposed to make me feel smarter? Besides, every time I learn something new, it pushes some old stuff out of my brain. Remember when I took that home winemaking course, and I forgot how to drive?- Homer S.