Look out, Miller Lite is now triple hopped. - Page 23

**40watt** · 04-04-2011, 08:23 PM

Quote:

Originally Posted by doctorRobert

Everyone read the below. Glad to get the bottom of it, but wondering how their hop additions add body and foam!

So it really is triple hopped:

Thank you for contacting MillerCoors. We appreciate your interest in our products.

Miller Lite is the light beer for drinkers who don’t want to compromise on great taste when choosing a light beer. Miller Lite is Triple Hops Brewed™ for great pilsner taste, which means the hops are added at three separate times in the brewing process, instead of all at once. The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE – providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head. This unique and proprietary brewing process is how Miller Lite delivers its longstanding promise of Great Taste…Less Filling.

We hope that this information is helpful and appreciate your business!

Sincerely,

MillerCoors Consumer Affairs Department
Ref: Case#N20682324
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Hi,

I was wondering what was meant by tripel hops brewed.

Does this mean there are three varities of hops in the beer? Or that there are three hop additions in the beer? Or something else?

I wish your website had more information about the beer itself.

Thanks

Wow. That is email greatness.

Chad · 04-04-2011, 08:28 PM

Interesting. I was under the impression that Miller didn't actually use hop pellets or cones but instead used a a hop extract called Tetra Hop. Note the mention of increased head retention.

Quote:

There is a way to skunk-proof beer, and it is used by the Miller Brewing Company. Instead of using hop flowers to bitter their beers, they use a special hop extract called tetra-hop. The isomerized alpha-acids in this product have a slightly different molecular structure than naturally isomerized alpha-acids, and are immune to the effects of light. This extract has the added benefit of greatly increasing the foam retention of a beer.

Tetra-hop extract is only used for bittering; it has no aroma. If one brews with any hop constituent other than tetra-hop, the beer will no longer be light-proof, so any beer with hop aroma is subject to skunking. Hop aroma is not desired by Miller’s marketing department, but clear glass bottles are, so tetra-hop works nicely for them.

From the article on Skunking, by Professor Beer

**Schlenkerla** · 04-04-2011, 11:04 PM

Quote:

Originally Posted by ohiobrewtus

In the TV commercial they explicity state that they add hops 3 times in the brewing process rather than just once.

I'm going to brew a beer and add hops 600 times. 1/2 of a pellet every 6 seconds. Man that would be awesome

Then call out dogfishhead, 60 minute IPA. Thats how they make it. Sam used a vibrating toy hockey table on the first batch so as to continously add hops

o4_srt · 04-04-2011, 11:15 PM

I think the email needs to be replied to, questioning exactly how hops adds body and head retention

Priemus · 04-04-2011, 11:17 PM

"The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE – providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head."

Hang on, dont we know this to be total bs? can they legally state that as fact?

ReverseApacheMaster · 04-04-2011, 11:25 PM

Quote:

Originally Posted by Priemus

"The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE – providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head."

Hang on, dont we know this to be total bs? can they legally state that as fact?

You didn't know hops contribute to body and lock in the flavor by creating head?

**40watt** · 04-04-2011, 11:29 PM

Quote:

Originally Posted by Priemus

"The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE – providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head."

Hang on, dont we know this to be total bs? can they legally state that as fact?

The PR department clearly does not consider that there people out here that understand thing one about the brewing process.

devilishprune · 04-05-2011, 12:04 AM

Hops actually do contribute to foam stability. I don't know about the creation part.

**Schlenkerla** · 04-05-2011, 01:21 AM

Quote:

Originally Posted by Priemus

"The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE – providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head."

Hang on, dont we know this to be total bs? can they legally state that as fact?

The guy on the audio is reading script that is so full of crap. When I heard it the first time I felt as if was getting conned.

It makes me want to punch the smug mother-fletcher in the mouth!

**Schlenkerla** · 04-05-2011, 01:24 AM

The guy is a rod sterling wanna-be, high on coke, talking about beer thats hopped three times in the twilight zone!