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Old 02-25-2009, 04:54 PM   #11
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It doesn't say it's "triple hopped" it says "triple hopS" - which sounds to me like they just use 3 varieties in their minimally existant quantities.
In the TV commercial they explicity state that they add hops 3 times in the brewing process rather than just once.

I'm going to brew a beer and add hops 600 times. 1/2 of a pellet every 6 seconds. Man that would be awesome
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Old 02-25-2009, 05:03 PM   #12
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I'm going to brew a beer and add hops 600 times. 1/2 of a pellet every 6 seconds. Man that would be awesome
Go for it! Sounds better than ML to me..
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Old 02-25-2009, 06:06 PM   #13
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I think the going rate is 1 pounds of hops per 1600 cans. That's about 1/2 oz. per 5 gallons. I remember Samuel Adams bragging about using a whole pound per barrel.

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Old 02-25-2009, 06:12 PM   #14
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Oh, NOW I know why there is a hop shortage.. thanks!

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Old 02-25-2009, 06:48 PM   #15
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True, but a multi-billion dollar brewery touting hops in a sub 10 IBU beer (from what I can find on the intergoogle anyway) also gives the beer ignoramuses the wrong impression of what hops are used for, what they taste like and what they smell like.
+1.

Just a matter of time before Sam Adams picks up on the message and throws it back in their face with a commercial of their own.

If only Stone Brewery were a mass producing, advertising giant.
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Old 02-25-2009, 06:53 PM   #16
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Looks like the "Triple Hops Brewed" is a registered TM for Miller/Coors now... there's something dangling behind the words on the image....

Ugh.

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Old 02-25-2009, 06:53 PM   #17
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It was my understanding that they use a hop extract anyway. I guess then they must use an eye dropper and drop "three times" into the boil.

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Old 02-25-2009, 06:55 PM   #18
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It was my understanding that they use a hop extract anyway. I guess then they must use an eye dropper and drop "three times" into the boil.
I thought that was High Life that had the extract so the clear bottles wouldn't turn into skunk pee?
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Old 02-25-2009, 07:56 PM   #19
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I'm glad to see someone beat me to the punch in bringing this up here. This marketing campaign is so ridiculous. It pisses me off everytime I hear one of their commercials. I used to like beer commercials, but that was before they assumed I was an idiot.

They'd sell so much more beer and retain their integrity if they went back to the bikini clad women cat fighting in the water fountain.

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Old 02-25-2009, 07:59 PM   #20
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This ad doesn't tick me off as much as those ads that AB was running last year though. I nearly went into a rampage everytime I was one of those ads stating that dark beers hid imperfections and off flavors.

Like I sad then, you've got to give them credit. Craft beer is chewing up their sales more and more each year, so they need to start spending their millions making it sound like their beers have some of the same qualities. Most people who aren't homebrewers or beer afficianados won't know the difference.

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