Spike Brewing 12.5 Conical Fermenter Giveaway!

Home Brew Forums > Home Brewing Beer > General Beer Discussion > Look out, Miller Lite is now triple hopped.

Reply
 
LinkBack Thread Tools
Old 04-22-2009, 02:57 AM   #131
zaprozdower
Feedback Score: 0 reviews
Recipes 
 
Join Date: Oct 2008
Posts: 102
Default

Quote:
Originally Posted by ghack View Post
Some years back one of the big boys was marketing their latest tasteless offering as being "brewed with less water, for greater taste". You might be inclined to think they might mean increasing the gravity, but given how it tasted (which wasn't "greater" in my book) that was definitely not what they meant. I suspect that in reality "brewed with less water" meant they didn't mop up the brewery as often.
Or perhaps they discovered a cheaper, lower quality water substitute?
__________________

Planned - Black & White IS, Braggot
Primary- Backyard Berry Wheat
Drinking - Vanilla Blonde, Wee Heavy, But Brown
Conditioning/Drinking -

zaprozdower is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 03:06 AM   #132
Dougan
Feedback Score: 0 reviews
Recipes 
 
Join Date: Aug 2008
Location: Stevens Point, WI
Posts: 454
Liked 1 Times on 1 Posts

Default

Quote:
Originally Posted by zaprozdower View Post
Triple Hop brewed? A unique process?!

Are they allowed to say that its "unique" to add hops at 3 different times during a boil? It also amuses me that Miller is trying to counter the "drinkability" movement by assuring the common man that their triple hop technique makes their beer a quality product... Oh well, more good beer for the rest of us!
Yeah, prior to this ad campaign you could say to me "triple-hopped light american lager" and I'd think "wow, that'd taste terrible".
__________________
Dougan is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 06:10 AM   #133
yeoldebrewer
Feedback Score: 0 reviews
Recipes 
 
Join Date: Sep 2008
Location: American Southwest
Posts: 446
Liked 3 Times on 3 Posts

Default

That would be some brew flunky tossing three hop pellets into a 10,000 gallon fermenter.

__________________

My airlock passes gas.

yeoldebrewer is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 06:29 AM   #134
EvilTOJ
Feedback Score: 0 reviews
 
EvilTOJ's Avatar
Recipes 
 
Join Date: Dec 2005
Location: Portland, OR, Oregon
Posts: 6,466
Liked 35 Times on 29 Posts
Likes Given: 3

Default

Quote:
Originally Posted by shek View Post
I can already see the next Miller ad:
Miller Lite: Great Pilsner Taste * Now With Electrolytes
It's what hops crave!
__________________

There is a very fine line between "hobby" and "mental illness."

EvilTOJ is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 06:48 AM   #135
RayInUT
Feedback Score: 0 reviews
Recipes 
 
Join Date: Nov 2008
Location: Draper, UT
Posts: 449
Liked 3 Times on 3 Posts
Likes Given: 1

Default

What exactly is "frost brewed beer"? I saw it on a Coors light commercial. I always boil mine.

__________________
RayInUT is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 07:03 AM   #136
Denny's Evil Concoctions
Grande Megalomaniac
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
Denny's Evil Concoctions's Avatar
Recipes 
 
Join Date: Oct 2005
Location: West Kelowna BC, Canada
Posts: 7,767
Liked 51 Times on 42 Posts

Default

It means they freeze the flavor out of it for that smooth watery taste!

Coors Light. Now 100% Flavor Free!

__________________

I may not be an expert, but I did stay at a Holiday Inn Express........ 6 months ago.

http://www.homebrewtalk.com/f39/denn...9/#post1766281

http://groups.homebrewtalk.com/Tapro...ook_Repository

Denny's Evil Concoctions is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 01:02 PM   #137
Schlenkerla
Feedback Score: 0 reviews
 
Schlenkerla's Avatar
Recipes 
 
Join Date: Apr 2006
Location: Decatur, Illinois
Posts: 6,337
Liked 82 Times on 62 Posts
Likes Given: 7

Default

Quote:
Originally Posted by RayInUT View Post
What exactly is "frost brewed beer"? I saw it on a Coors light commercial. I always boil mine.
Its marketing mumbo-jumbo. Its just non-sense to make people think they are getting something special.

These companies would be better off using their long history and tradition in brewing to market their beer rather than stoop to these mis-leading marketing ploys.

They would be wiser and more honest to show what quality tests they do during the brewing process.
__________________
Success is getting what you want. Happiness is wanting what you get. - Dale Carnegie

BS Nano-Brewery

Primary: SNPA Clone, Apfelwein
2ndary: Empty
Drinking: Dead Ringer IPA, Ma Duece (50 caliber) - Malt Liquor, Cranberry Wheat
Next: Cali-Common, American Amber, Smoked to Helles

|Myeast 50327|Easy Hop Oast|Smoked Homebrew|
Schlenkerla is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 01:58 PM   #138
Buford
Feedback Score: 0 reviews
 
Buford's Avatar
Recipes 
 
Join Date: Oct 2006
Location: Richmond, VA
Posts: 1,415
Liked 5 Times on 5 Posts

Default

"Frost brewed" is like "blast processing" with the Sega Genesis, or as someone mentioned earlier, "Corinthian leather". It's just a marketing term that means nothing.

At least I DO have to give props to Miller for even mentioning a real brewing process rather than the standard BMC style ads, but the Triple Hops Brewed thing is simply a marketing gimmick to create brand recognition. People are getting a little more savvy as to what goes in their beer now due to the explosion in non-BMC offerings in the past couple decades, though, so it may backfire on them. Case in point... this thread.

I will admit to drinking Miller products occasionally (High Life, although it gives me a nasty hangover if I drink too much of it), but it's like eating junk food. Junk food isn't exactly gourmet, and trying to make it look like it is is not really a wise move if your customers know better. "It's Time You Got Hip to the Hops"? Yeah, that's what IPAs are for, not Miller Lite.

__________________
Flying Dutchman Unlimited Ale Works
Buy my crap!


FERMENTING: ---
KEGGED/IN STORAGE: ---
KEGGED/ON TAP: ---

DIY STUFF: Sanyo 4912 kegerator conversion
Buford is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 02:12 PM   #139
Schlenkerla
Feedback Score: 0 reviews
 
Schlenkerla's Avatar
Recipes 
 
Join Date: Apr 2006
Location: Decatur, Illinois
Posts: 6,337
Liked 82 Times on 62 Posts
Likes Given: 7

Default

To me it sounds like even the marketing people are ignorant themselves.

Wouldn't anyone who knows a little bit about beer making think this is a bunch of hoopla over nothing? Like saying we used natural spring water. Whipity-farking-woo. Its like bragging about step mashing grain & corn.

I bet they didn't run this campaign through a trial group of viewers.

__________________
Success is getting what you want. Happiness is wanting what you get. - Dale Carnegie

BS Nano-Brewery

Primary: SNPA Clone, Apfelwein
2ndary: Empty
Drinking: Dead Ringer IPA, Ma Duece (50 caliber) - Malt Liquor, Cranberry Wheat
Next: Cali-Common, American Amber, Smoked to Helles

|Myeast 50327|Easy Hop Oast|Smoked Homebrew|

Last edited by Schlenkerla; 04-22-2009 at 02:19 PM.
Schlenkerla is offline
 
Reply With Quote Quick reply to this message
Old 04-22-2009, 03:36 PM   #140
IanP
HBT_SUPPORTER.png
Feedback Score: 0 reviews
 
IanP's Avatar
Recipes 
 
Join Date: Mar 2009
Location: Tarrytown, NY, NY
Posts: 81
Default

Aren't we over-thinking this just a bit? Marketing is the same for everything - "Triple" is simply a cheap trick to imply that something is three times better than the regular thing. It's irrelevant if it's hops, blades on your razor, or the thickness of kitchen roll, they're just trying to make us feel we're buying a better product, no matter if it really is or not.

__________________
Primary : Zipper Club ESB
Secondary : Flanders Red, Berliner Weiss
Drinking : Saison Automne, Saison Ete, Springtime Pale Ale, Weizenbock, Belgian Pale Ale, Wit, Apricot Wit, August Amber Ale, Southern English Brown, Jade Cascade Pale Ale
Conditioning : Assorted Meads
On Deck : Belgian IPA
Waiting : Oatmeal Stout
IanP is offline
 
Reply With Quote Quick reply to this message
Reply


Quick Reply
Message:
Options
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
All-Grain - Miller Lite (Really Triple Hopped) Schlenkerla Light Hybrid Beer 799 07-29-2014 03:12 AM
How to Triple Hop a Miller Lite Clone! Schlenkerla Recipes/Ingredients 87 07-14-2014 02:33 AM
Miller Lite -CHILL- Desert_Sky Commercial Brew Discussion 39 09-24-2007 07:41 PM