zaprozdower

Recipes 

Triple Hop brewed? A unique process?!

Are they allowed to say that its "unique" to add hops at 3 different times during a boil? It also amuses me that Miller is trying to counter the "drinkability" movement by assuring the common man that their triple hop technique makes their beer a quality product... Oh well, more good beer for the rest of us!

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Conditioning/Drinking -

the_bird

Recipes 

I keep waiting for DogFish Head to come out with a rebuttal...

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Revvy

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uh, yeah we got annoyed awhile ago...

http://www.homebrewtalk.com/f5/look-out-miller-lite-now-triple-hopped-105480/?highlight=Miller

I'll say it again though, a low IBU beer is still a low ibu beer, regardless of how many hop additions they do...

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tarheels

Recipes 

thats so funny that this was already posted. i just so the commerical again and logged on to write about it and then so this. it drives me nuts. i just don't understand the logic of the ad. i don't think miller light drinkers like hops and drinkers that like hops don't drink miller light. so how do they win saying its triple hop brewed

GilaMinumBeer

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Anyone else get annoyed by the Miller commericals?

Ummm, No. 'Cause my remote works and so do the button on the front of the TV.

niquejim

Recipes 

You would think some craft brewery would.

I recently saw a commercial for
Ventriloquist Dummies, Dummy, Promotional Products, & Lots More At ThrowThings.com!, that's right the webs #1 site for Ventriloquist Dummies. If they can afford a commercial you would think at least one smaller brewery could

carnevoodoo

Recipes 

It is a unique process. Nobody else adds 4 ounces of hops at 54 minutes in a 500BBL boil.

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humann_brewing

Recipes 

I just hit mute and enjoy the views of the hop fields and malting process

Kronin

Recipes 

advertisers always think of ways to make crap sound better.... they know the general public doesn't know anything about it and will think its a great idea.

triple hopped Miller !
computers with XYZ (random useless software or upgrade) included !
guitar amps that go to 11 !
ShamWOW pick up 50% of cola !

.... please

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BrewBrain

Recipes 

They don't know this. they think they like hops so much they need hops added three times during the brewing process.