zaprozdower

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Triple Hop brewed? A unique process?!

Are they allowed to say that its "unique" to add hops at 3 different times during a boil? It also amuses me that Miller is trying to counter the "drinkability" movement by assuring the common man that their triple hop technique makes their beer a quality product... Oh well, more good beer for the rest of us!

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the_bird

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I keep waiting for DogFish Head to come out with a rebuttal...

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Revvy

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uh, yeah we got annoyed awhile ago...

http://www.homebrewtalk.com/f5/look-out-miller-lite-now-triple-hopped-105480/?highlight=Miller

I'll say it again though, a low IBU beer is still a low ibu beer, regardless of how many hop additions they do...

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tarheels

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thats so funny that this was already posted. i just so the commerical again and logged on to write about it and then so this. it drives me nuts. i just don't understand the logic of the ad. i don't think miller light drinkers like hops and drinkers that like hops don't drink miller light. so how do they win saying its triple hop brewed

GilaMinumBeer

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Anyone else get annoyed by the Miller commericals?

Ummm, No. 'Cause my remote works and so do the button on the front of the TV.

niquejim

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You would think some craft brewery would.

I recently saw a commercial for
Ventriloquist Dummies, Dummy, Promotional Products, & Lots More At ThrowThings.com!, that's right the webs #1 site for Ventriloquist Dummies. If they can afford a commercial you would think at least one smaller brewery could

carnevoodoo

Recipes 

It is a unique process. Nobody else adds 4 ounces of hops at 54 minutes in a 500BBL boil.

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humann_brewing

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I just hit mute and enjoy the views of the hop fields and malting process

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Kronin

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advertisers always think of ways to make crap sound better.... they know the general public doesn't know anything about it and will think its a great idea.

triple hopped Miller !
computers with XYZ (random useless software or upgrade) included !
guitar amps that go to 11 !
ShamWOW pick up 50% of cola !

.... please

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BrewBrain

Recipes 

They don't know this. they think they like hops so much they need hops added three times during the brewing process.