Look out, Miller Lite is now triple hopped.

ohiobrewtus · 02-25-2009, 04:47 PM

Has anyone else seen this commercial yet? I saw it last night and it gave me a good laugh. Miller Lite is now touting that they add hops 3 times during the brewing process instead of adding them all at once like others.

The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes.

I did a quick search but I can't find it anywhere to link here.

Beerrific · 02-25-2009, 04:55 PM

Maybe by triple hopped that means they use 3 hop flowers per barrel.

**GilaMinumBeer** · 02-25-2009, 04:55 PM

Quote:

Originally Posted by ohiobrewtus

The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes.

Actually, they just dip the same ounce, using a hops sack, into the boiling wort 3 times. In for 10 at 60..........

**mmb** · 02-25-2009, 05:03 PM

Saw this as well. They even tout this on their interzwebz page.

Big10Seaner · 02-25-2009, 05:09 PM

Wow, that is probably my all time most hated beer. I'll drink just about anything over a miller lite.

**HenryHill** · 02-25-2009, 05:12 PM

I saw this and wanted to post it here just so people could see how phony it was.

The sky is the limit in marketing when your customers are so dumb about the product.

**BierMuncher** · 02-25-2009, 05:22 PM

On the upside...it's apparent that BMC producers recognize the growing popularity of hop oriented beers (even thought they don't produce them).

At the very least, it exposes beer ignoramuses to a key ingredient used in brewing that they might have been oblivious to previously.

ohiobrewtus · 02-25-2009, 05:48 PM

Quote:

Originally Posted by BierMuncher

On the upside...it's apparent that BMC producers recognize the growing popularity of hop oriented beers (even thought they don't produce them).

At the very least, it exposes beer ignoramuses to a key ingredient used in brewing that they might have been oblivious to previously.

True, but a multi-billion dollar brewery touting hops in a sub 10 IBU beer (from what I can find on the intergoogle anyway) also gives the beer ignoramuses the wrong impression of what hops are used for, what they taste like and what they smell like.

**jezter6** · 02-25-2009, 05:48 PM

It doesn't say it's "triple hopped" it says "triple hopS" - which sounds to me like they just use 3 varieties in their minimally existant quantities.

**HenryHill** · 02-25-2009, 05:53 PM

Quote:

Originally Posted by ohiobrewtus

The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes.

Craft and home beer have rendered me totally unabale to smell any hop aroma in any light BMC....

Quote:

Originally Posted by jezter6

It doesn't say it's "triple hopped" it says "triple hopS" - which sounds to me like they just use 3 varieties in their minimally existant quantities.

But they follow it with 'added 3 times, not just once ' to make it sound 3x better.

Why would you brew in any quantity and not want good hop utilization?

Purely a misleading commercial.