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-   -   Look out, Miller Lite is now triple hopped. (http://www.homebrewtalk.com/f14/look-out-miller-lite-now-triple-hopped-105480/)

ohiobrewtus 02-25-2009 03:47 PM

Look out, Miller Lite is now triple hopped.
 
Has anyone else seen this commercial yet? I saw it last night and it gave me a good laugh. Miller Lite is now touting that they add hops 3 times during the brewing process instead of adding them all at once like others.

The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes. :D

I did a quick search but I can't find it anywhere to link here.

Beerrific 02-25-2009 03:55 PM

Maybe by triple hopped that means they use 3 hop flowers per barrel.

GilaMinumBeer 02-25-2009 03:55 PM

Quote:

Originally Posted by ohiobrewtus (Post 1158135)
The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes. :D

Actually, they just dip the same ounce, using a hops sack, into the boiling wort 3 times. In for 10 at 60..........

mmb 02-25-2009 04:03 PM

Saw this as well. They even tout this on their interzwebz page.

http://millerlite.com/content/images/av/av_bg.jpg

Big10Seaner 02-25-2009 04:09 PM

Wow, that is probably my all time most hated beer. I'll drink just about anything over a miller lite.

HenryHill 02-25-2009 04:12 PM

I saw this and wanted to post it here just so people could see how phony it was.

The sky is the limit in marketing when your customers are so dumb about the product. ;)

BierMuncher 02-25-2009 04:22 PM

On the upside...it's apparent that BMC producers recognize the growing popularity of hop oriented beers (even thought they don't produce them).

At the very least, it exposes beer ignoramuses to a key ingredient used in brewing that they might have been oblivious to previously.

ohiobrewtus 02-25-2009 04:48 PM

Quote:

Originally Posted by BierMuncher (Post 1158234)
On the upside...it's apparent that BMC producers recognize the growing popularity of hop oriented beers (even thought they don't produce them).

At the very least, it exposes beer ignoramuses to a key ingredient used in brewing that they might have been oblivious to previously.


True, but a multi-billion dollar brewery touting hops in a sub 10 IBU beer (from what I can find on the intergoogle anyway) also gives the beer ignoramuses the wrong impression of what hops are used for, what they taste like and what they smell like.

jezter6 02-25-2009 04:48 PM

It doesn't say it's "triple hopped" it says "triple hopS" - which sounds to me like they just use 3 varieties in their minimally existant quantities.

HenryHill 02-25-2009 04:53 PM

Quote:

Originally Posted by ohiobrewtus (Post 1158135)
The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes.

Craft and home beer have rendered me totally unabale to smell any hop aroma in any light BMC.... :o




Quote:

Originally Posted by jezter6 (Post 1158321)
It doesn't say it's "triple hopped" it says "triple hopS" - which sounds to me like they just use 3 varieties in their minimally existant quantities.

But they follow it with 'added 3 times, not just once ' to make it sound 3x better. :rolleyes:

Why would you brew in any quantity and not want good hop utilization? :confused:

Purely a misleading commercial. :(


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