I can't say anything about actually brewing it, cuz I haven't. But I love drinking it, too. Plus, cool story about the first time I tasted it:
I was in a minor seminary (first step toward the Catholic priesthood) and studying philosophy. It was a regular Saturday afternoon and I was up in the 4th floor library writing a paper and really bored. Then I began to smell some food cooking and thought "Huh? in the middle of the afternoon?" So I went down to the first floor kitchen, and even before I got down the last flight of stairs, I could smell it: a woman. When you live in a big house full of all men, you notice the difference when there is a female in the house. Basically, 99% of all women smell better than us. Anyway, I come down in the refectory and what do I see? A beautiful blonde woman in an apron arranging beer bottles in a tub of ice. I rub my eyes. She looks up, smiles, and asks, in a full on Austrian accent, "would you like a beeya?" I seriously thought this was some kind of joke. No, actually, this thought came into my mind in a very serious way: am I in the right house? I took the Spaten Optimator from her and began to drink it. She stared at me goodnaturedly. Probably because I was staring at her and hadn't yet said anything. And my mouth was hanging open between sips. I thought I was in heaven there in the refectory. Talk about forming a pleasant psychological connection.