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Soma · 11-15-2012, 06:05 PM

I'd be thrilled to see Stone collapse and be replaced with 2 dozen smaller, superior breweries. Then we can stop listening to Koch pontificate on the future of craft beer.

**ktblunden** · 11-15-2012, 06:19 PM

Quote:

Originally Posted by Soma

I'd be thrilled to see Stone collapse and be replaced with 2 dozen smaller, superior breweries. Then we can stop listening to Koch pontificate on the future of craft beer.

Jim Koch is the co-founder of Boston Brewing. Greg Koch is the co-founder of Stone. Greg has nothing to do with that statement. And what is your problem with Stone?

Soma · 11-15-2012, 06:23 PM

God I'm an idiot. REDACTED!

Koch's still a douche though, the Stone one.

**45_70sharps** · 11-15-2012, 06:32 PM

Where I live there isn't much shelf space given to quality beer.
I hear about tons of types of beer but don't see a lot of it so I suppose the bubble just doesn't hit places like where I am!

**Bulls Beers** · 11-15-2012, 06:36 PM

Speaking of Greg Koch...This from him on the craft beer industry, “We are like a Third World bus, with all these people hanging on to the roof. Sooner or later, we are going to hit a bump in the road". These guys guys gotta be a little stressed. So many small brewers nipping at their market share.

I wonder who's driving the bus??

http://beerandwhiskeybros.com/2012/11/15/stones-greg-koch-compares-the-craft-beer-industry-to-a-3rd-world-bus/

**Kojack84** · 11-15-2012, 06:36 PM

I agree that the wine market is a good example to look at. TONS of small wineries, a handful of big guys. Depending on the area I think small guys can definitely succeed. Going national will take a lot of work though.

I believe that some beer markets are way over saturated. I would never want to open a brewery in CA or CO, there are so many to chose from already! You might be able to pay the bills but I don't see how you can grow without some crazy marketing cash behind you.

I'm hoping to open one in CT as there is no regional brewer here, and the locals aren't anything special either.

Frige · 11-15-2012, 06:46 PM

Some grocery stores do get it. HEB in Texas has a huge craft beer aisle. Its like being in a candy store, so much to choose from.

ktraver97ss · 11-15-2012, 06:51 PM

Stone's a winner in my book, their latest "Enjoy by" IPA's are excellent, and Sublimely Self-righteous is my fav Black IPA.

**weirdboy** · 11-15-2012, 06:55 PM

There is already some consolidation going on...that is always a sign of an industry that has peaked.

WiseEyes · 11-15-2012, 06:58 PM

Quote:

Originally Posted by tonyc318

+1 I think if craft breweries don't start excelling in making really great session beers, the ceiling won't be as high. People like BMC beers because they go down easy. As home brewers, we know that you can make very drinkable session beers that are WAY better than the BMC guys.

I also see this as a huge niche in the craft market. I love beer, I don't drink wine, I don't drink hardly any liquor, but I drink one or two beers three or more times a week. I really don't like the idea of doing that with a 6% + abv beer all week long and is a big reason i started home brewing. When I am out and the designated driver i find myself drinking Yuengling or even bmc because I want to be able to have 2 beers and drive home and I know that at 4-5% and i know i don't want the Imperial whatever that's 7.5%. I really think there is a market for less extreme beers.