Most commercial brews use a simple bittering, flavor, aroma scheme. Dry hopping is rare enough that it gets advertised. Ditto, continuous adds. For the home brewer, nothing beats dry hopping for aroma and multiple hops for flavor.
On my hoppy ales, I will often dry hop several times. My Bent Rod Rye was dry hopped with 1/2 oz. Cascades for a week then 1/2 oz EKG and 1/2 oz. Fuggles for a week.
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