I realise not all of you may be able to see that, as the BBC are a little anal on what content they allow for international viewing of or not.
It boils down to an initiative on reducing binge drinking. They are considering things like:
Lowering VAT in pubs and making landlords responsible for drunks.
Increasing VAT and duty on super market alcohol sales.
Lowering ABV of beers and wine.
Raising the drink age limit.
... and so on...
All boils down to beer becoming more expensive.