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Old 04-09-2013, 01:14 PM   #2081
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Originally Posted by tsl346 View Post
My neighbor saw me brewing yesterday
Neighbor: You making moonshine?
Me: Nope, making some beer.
Neighbor: Wow, sounds like some good ol' Duke's of Hazard. Don't get caught.
I hope he is really pleasant and kind to make up for the fact that he's dumb as a stump.
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Old 04-09-2013, 02:16 PM   #2082
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Took a few bottles of my Rye-PA down to a little uni reunion last weekend. One of my mates said "this tastes like Old Peculier" (famous Theakston's beer). I have to give the guy some credit for always trying beers at my suggestion, but taking a 7.5% IPA made with CaraRye and a sh*tload of Cascade, and making a direct comparison between that and a 5.6% black beer (almost a porter) made with Fuggles was a bit of a facepalm moment for me.

I can see that the cara rye gives quite a spicy, malty body and Old Peculier has quite a body too, but they're not even similar. I think that was just the only "bigger" beer he could name.

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Old 04-09-2013, 10:29 PM   #2083
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Originally Posted by MustBeZ View Post
I brewed a hefe this Saturday and had one couple walk by and say I shouldn't be cooking meth on my driveway and a lady drive by slowly and take a picture with her phone. I was fully expecting the cops to show up but they never did.
Most people only know of the items needs for cooking meth from Breaking Bad...
What's especially galling there, is the the DEA agent in the show is, himself, a homebrewer.
Too bad the show has never had someone yell at him "Looks like you're cooking meth!" and have him correct the stupid.
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Old 04-09-2013, 11:01 PM   #2084
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Originally Posted by highgravitybacon View Post
Saw an hour long video of Sam Calagione when he was doing a presentation at Google. He made th claim that Dog Fish Head doesn't advertise.

Bull****.

He's doing interviews, took part in a reality TV show, wrote a (very hohum) book, promoted said book, was in a beer documentary movie, have a company run YouTube channel with almost a million views. Etc etc.

Wtf do you call that? I call it promotion and advertising.

Stone's Greg Koch makes the same claim. I guess unless you sponsor a nascar team you haven't advertised.

Somehow advertising is bad. Sam Adams isn't the #3 brewing company in America and the largest American owned brewery in America because their beer is so good. They advertise.
Typically when you say you don't advertise, you mean you don't buy media.
Of course there are a number of other marketing vehicles from PR to thought leadership, to grassroots, to promotion, to sponsorships, to social marketing, to retail marketing... There are not typically considered advertising in the marketing world... Advertising is defining a budget for the purpose of creating artifacts and for purchasing space or media, billboards, magazines, television, radio, blimps, ballpark signs, etc.

Many small companies do not advertise, but that does not mean they do not promote themselves in other ways. Often the cost of entry to advertise effectively requires massive investments in media, which has to be rationalized against the value/benefit. It makes sense for BMC to advertise because they are available everywhere. And large media buys are sometimes more about branding initiatives whereas other marketing activities are perhaps more tactical.
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Old 04-09-2013, 11:05 PM   #2085
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today: "do you ever make N/A beer?"
"no."
"Oh, you don't know how." (stated, not questioned)
"I can, but why would I ruin a perfectly great beer?"
"(blank look)"
"(wtf are you staring at look)"
"oh"

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Old 04-09-2013, 11:11 PM   #2086
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Why don't you try to brew a Miller lite?
I told the guy I brew crap all the time.

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Old 04-09-2013, 11:47 PM   #2087
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Originally Posted by croakerj
Why don't you try to brew a Miller lite?
I make Miller Lite first thing every morning when I get up....
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Old 04-10-2013, 12:05 AM   #2088
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I pee what appears to be some sort of lager but it smells like Mexican food.

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Old 04-10-2013, 01:21 AM   #2089
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Quote:
Originally Posted by Billy-Klubb View Post
today: "do you ever make N/A beer?"
"no."
"Oh, you don't know how." (stated, not questioned)
"I can, but why would I ruin a perfectly great beer?"
"(blank look)"
"(wtf are you staring at look)"
"oh"
Hilarious. I can just imagine the whole exchange

Cheers!
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Old 04-10-2013, 05:59 PM   #2090
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The project manager on a job site I'm working on heard I brewed beer. He proceeded to tell me how when he was tree planting, the natives showed him how to mix sugar and water in a 5 gallon bucket, add bread yeast, and put it in the sun for a week. Then you can scoop it right out of the bucket. In his words, "I had a couple shots and was messed right up! It had more alcohol than moonshine does!" I laughed, and didn't tell him I was laughing at him.

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