Northern Brewer sells hop extract in a little 5ml syringe. I rolled into an afternoon bar trivia game with it one Saturday. Challenged the locals to identify it. No clue. I whipped it out and put a few drops in my Miller High Life.
Buddy #1 (truck driver) said Id never put that in my beer.
I said, Its already in there.
Buddy#2 (organic chemist) started laughing.
If hops werent so darn expensive, maybe theyd put them in BMC. It really helped.