During the resurrection of the popularity of fine cigar smoking, I learned how to roll cigars and marketed a kit for rolling your own. I figured the big boys would think poorly of me, so I embraced the anticipated rejection by naming my business Cabron Industries. Cabron in Spanish is b@st@rd. Trying to lock up a related email name, adding the 99 was the only way it would be accepted. Kind of got used to it. My quote sums up my feeling about life, although I'm thinking of changing to be beer related. "Life is too short for commercial beer"?? Doesn't quite have the same irreverent ring.