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Old 12-22-2008, 03:14 PM   #11
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Sadly, many people think "drinking beer" means chugging down a gallon of beer as fast as you can pop open the cans.

That's the problem...

I'd like to see someone try to drink a gallon of my Christmas beer in three hours... (even though it'd be a waste of good beer...) it's 10.5% ABV. They'd probably pass out half way through the third pint.



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Old 12-22-2008, 03:27 PM   #12
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How many times have you read someone on here describe a beer as being very quaffable. What do you think that means?
I wouldn't be surprised if their marketing team contemplated using the word "quaffable". But it probably got shot down because "Joe Sixpack" wouldn't understand.

So, that is a good point, but I still think there is a difference between quaffable and drinkable, even if that's what they meant. To drink is simply to swallow a liquid, to quaff is "to drink a beverage, esp. an intoxicating one, copiously and with hearty enjoyment." (Dictionary.com)

I think what they're aiming for is that they have an "ale" that goes down easy, compared to "those other, craft-brewed ales." So, it's really a shot at non-BMC beer in general, in order to perpetuate them defining to the moo-cow public what beer is... so craft beer can continue to be a "novelty".


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Old 12-22-2008, 03:37 PM   #13
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"Sadly, many people think "drinking beer" means chugging down a gallon of beer as fast as you can pop open the cans.

That's the problem..."

Nope...from the brewer/advertising side of the equation....that's the person this ad is aimed at, not a problem at all. More beer your customer drinks at a session...the more money they make. Of course craft beer does cost more (for more kick) but I would venture to guess that gallon for gallon...BMC has a much higher profit margin.... I may not like the ad...but.... it does what it is suppossed to do. It aims at a certain market and problably scores big with that crowd. It is what it is....

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Old 12-22-2008, 03:39 PM   #14
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Yes you have a good point. The big breweries have fatter margins than craft breweries, and they sell a LOT more product to boot.

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Old 12-22-2008, 03:41 PM   #15
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Bud is more drinkable than Camo or Cobra, but I'd drink a PBR over a bud any day.

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Old 12-22-2008, 03:44 PM   #16
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I dont get the problem. Seems like a perfect marketing strategy that pretty much nails their target market. Its alot easier to let a light lager slide down your throat than a double ipa. Dont like it dont drink it.

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Old 12-22-2008, 04:52 PM   #17
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For what it's worth, on that Discovery show that was just on, the dude from Pilner Urquell had a fairly decent description of "drinkability" in relation to the taste and bitterness of PU. At least I bought it...

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Old 12-22-2008, 05:28 PM   #18
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I work at a pretty new (1.5 years) microbrewery in the middle of Kansas.

The owner and I were working on a new radio ad. I told him he needed to remove the work "drinkable" because we didn't want people to think of Bud when they heard our ad. He was mad because we had been using "drinkable" in our description of our flagship beer for the last year and a half, and Bud comes along and steals the word in the past couple months.

Of course, we were using it like "quaffable" not to describe how close the beer is to water.

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Old 12-22-2008, 05:52 PM   #19
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I resent the fact that Bud is insinuating that other beers are "un-drinkable". Hey, at least I dont' put friggin RICE in my beer!

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Old 12-22-2008, 05:57 PM   #20
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and Bud comes along and steals the word in the past couple months.
It's been on the Bud bottle for years. Off the top of my head here's the label quote

"This is the famous Budweiser Beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive beechwood aging produces a taste, smoothness and drinkability you will find in no beer at any cost."

Then again I am rusty on that quote.


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