Originally Posted by Coastarine
How many times have you read someone on here describe a beer as being very quaffable. What do you think that means?
I wouldn't be surprised if their marketing team contemplated using the word "quaffable". But it probably got shot down because "Joe Sixpack" wouldn't understand.
So, that is a good point, but I still think there is a difference between quaffable and drinkable, even if that's what they meant. To drink is simply to swallow a liquid, to quaff is "to drink a beverage, esp. an intoxicating one, copiously and with hearty enjoyment." (Dictionary.com)
I think what they're aiming for is that they have an "ale" that goes down easy, compared to "those other, craft-brewed ales." So, it's really a shot at non-BMC beer in general, in order to perpetuate them defining to the moo-cow public what beer is... so craft beer can continue to be a "novelty".