Yeah, I have a booth at the expo and luckily the company I sub for is paying or I would, like you probably be going to the NHC and nothing else. Also, as you know it's a craft brewer conference - a bit different than a home brewer conference. There are under 2500 craft brewers (brew pubs and microbrewers) in the US but over 1.5 million home brewers. I'm way more into the latter and believe the latter has more to learn from anyhow. Craft brewers are busy trying to scale up their recipes and retain quality whereas homebrewers are inventing better ways to make brew.