Congratulations on starting thread #7 on this topic
All kidding aside, this is a little bit disgusting. I'm not sure what market they think they are appealing to by associating their beer with a $#!tty song from a has-been boy band from the 90's that was primarily popular among girls age 9-14.
I feel like the Hanson brothers would have more success not even acknowledging their identity on this new venture.
Edit: Oh wait, apparently they are still a band. I had no idea. Weird....