Originally Posted by ckcanady
I think AB respects craft breweries...
Maybe the same way a Marine respects an enemy combatant, but not the way I respect another homebrewer. That might not be true at an individual level (ie. An AB brewmaster) but AB is in the business of putting competing breweries out of business. Don't think for a minute that their forays into craft beerdom are anything but a ploy to gain market share. At an individual level, I can appreciate the creative outlet this might represent for an AB brewmaster but I guarantee their selection process was designed to pick beers that would sell great and take market share. Any collateral benefit the industry might get from getting folks to expect more from their beer will be coincidental as far as AB is concerned.
It's the way it is. Not hating - just being realistic. That's the AB way. It's the way they got to be on top. It's how they do business.