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Home Brew Forums > Home Brewing Beer > General Beer Discussion > Budweiser project 12
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Old 11-30-2012, 08:59 PM   #21
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I am reminded by Sam Calagione's theory that the big brewers want to produce a bad version of a "craft beer" that is cheaper than a real craft beer. Then a lot of people will buy the cheap version and decide they don't like that kind of beer.

I tried the "Project 12" beer. Not anything great or terrible. Basically the beers have a different flavor than a standard Bud. They are still pretty light.
This happens in every industry though. It's business. Why spend $100 making a $500 handbag here, when I can pay someone in China to make the same $500 handbag for $10. Not saying I agree with it, but it's to be expected. InBev sells on a scale unmatched by most craft breweries. Quantity over quality. Most craft breweries are opposite... they sell far less, but you'll get a "better" product, and you'll pay more for it.

Even with beer, there will always for the cheap knock-offs because there will always be people willing to buy them. And there will always be the more expensive real thing because there will always be people to buy them.
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Old 11-30-2012, 09:01 PM   #22
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I don't get the hate either. They make piss-colored "swill", people complain. They hear the complaints and try to branch out more to the craft beer crowd, as good marketing would have any company do, and the same people complain.

As Revvy said, I always enjoyed their brewery tours. Got to try some really cool stuff that wasn't available in stores... and this was even 5 years ago. Craft beer is booming now so I'd imagine they've upped the ante a bit more as well.
When they sued dogfish head just to eff with them and make them spend money???? They earned my hate.

Screw Inbev and Budweiser too. They admitted to taking beers like fransiskaner and becks, and brewing them with cheaper recipes and ingredients and selling it as the same thing.

Hope they die a horrible death.
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Old 11-30-2012, 09:16 PM   #23
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I agree with the AbInbev hate. They create a poor product consistently, how does that make great brewers? The scale they are working at, with the same recipe over and over, there isn't even human interaction at that point, its completely automated. They use ingredients konwn to produce lower quality product to save money, as Demon stated, they buy a brewery and then sell the product with cheaper ingredients as the same thing.

Why do craft beer fans hate them? Why do small towns hate Walmart? The big giant moves in and does everything possible to eliminate all competition to sell more at a cheaper price point.

I volunteer for multiple breweries and they all want the other craft breweries to survive and make it. The more good product out there the more people will want craft beer.

Having 12 brewmasters take a bottle of bud light and add craft ingredients doesn't make for a good beer, I've still yet to see anyone say this is a good product.

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Old 11-30-2012, 09:21 PM   #24
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Mitch Steele was a brewer at Budweiser for years. He makes pretty good craft beer last time I checked.

I don't respect ABinBev as a company, but I don't have any hate for their brewers. They are better brewers than just about (if not) all of us.

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Old 11-30-2012, 09:28 PM   #25
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instead of trying to make craft beer, they should try to make a real pilsner.

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Old 11-30-2012, 09:29 PM   #26
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I agree with Cheesy, Indy, and scottland. If AB-InBev doesn't respect small breweries, why should we respect AB-InBev?

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Old 11-30-2012, 11:08 PM   #27
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I agree with Cheesy, Indy, and scottland. If AB-InBev doesn't respect small breweries, why should we respect AB-InBev?
That's a grand notion of business, but generally not how it works.
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Old 12-01-2012, 12:43 AM   #28
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I misunderstood "Project 12".

Yes, there were 12 breweries or brewmasters involved, 6 beers made the semifinals, then based on consumer reviews, that was whittled down to 3 beers.

A 12-pack of Project 12 contains 4 bottles of each of those three types of beer (mine is chilling now...):

Golden Pilsner
Amber Lager
Bourbon Cask Lager

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Old 12-01-2012, 01:31 AM   #29
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Just another reason for them to take more shelf space at the store.

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Old 12-01-2012, 02:20 AM   #30
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So far I've tried the Pilsner...eh...never really liked the style anyway.

On the Amber Lager now. I prefer it to the Pilsner but it still has, IMO, the basic Bud undertone.

To the Cask next...

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