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Old 12-09-2012, 08:16 PM   #141
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I don't think they'll fly with the average macro beer drinker. Has anyone tracked what happened with Bud American Ale? Is it still in the marketplace? I think AHB/Inbev has a damned if you do/damned if you don't thing going for them...they're almost typecast as much as Kelsey Grammer. If they make a beer that stretches beyon the comfort zone of their audience, they won't touch them...they're too hoppy, or malty, or "flavorful," and the typical craft/micro brewer/homebrewer has a such a hate on for them, or just doubts they can pull something off like this, will virtually ignore them.
Wikipedia says it was discontinued last year...I know I haven't seen it in quite some time. Strangely enough, their website is still active. Shame, it was one of the few AB products I would happily drink. I think you're right about the damned if you do, damned if you don't idea though. They're always going to be stuck making crap if that's all people will buy from them.
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Old 12-10-2012, 03:17 AM   #142
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I picked up that 12 pack twice now (in FL). For $14, its not a bad bargain. The yellow top beer (a kinda Bo Pils, I think) is decent. Nothing to scream about. The blue topped beer was generally viewed as the most flavorful among the folks that drank them with me, but it doesn't taste anything like bourbon or vanilla. In 1 of the 12packs, we picked out 'smoke' as a very subtle flavor, but didn't notice it from the other pack. The red top beer was a little drier than the blue, but also a little more boring.

One funny thing about these beers is that they did NOT have ANY of that 'classic' Bud flavor of fermented Cheerios (at least that's how they taste to me). None of the folks who sampled the beers with me had anything real negative to say, other than that the beers were a little boring. They were clean and inoffensive.

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Old 12-10-2012, 03:27 AM   #143
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Cool. AB-InBev wants to try developing their own 'craft'-style beer instead of focusing solely on buying up craft breweries and wearing them like a costume. That's great.

I still won't buy their beer, because of their business practices.

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Old 12-24-2012, 01:02 AM   #144
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Picked up a pack today and am sampling now. They all petty much taste like sanitized versions of mainstream American Lager trying to be more "craft". I opted to drop $14 on this box of Bud as opposed to $14 on the 12 of Celebration ale I normally get this time of year (been through a few cases since it showed up at the local grocery store). Wishing I could return the unused portion of the Buds and trade for the SN. Lesson learned......

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Old 12-27-2012, 10:27 PM   #145
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I have been on a Project 12 kick since I discovered it at my Kroger last month. What's all the hate all about? Great pour, smooth and full mouthfeel, and in my opinion a nice finish. I enjoyed the LA one the best, STL was a close second, and the VA one was OK but I didnt taste the bourbon stave connection at all. Going to get another 12er tomorrow when my buddy comes over for a grill party. From what I've read, there's a lot of hate toward ABInBev...could someone explain this to me?

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Old 12-28-2012, 01:25 AM   #146
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I have been on a Project 12 kick since I discovered it at my Kroger last month. What's all the hate all about? Great pour, smooth and full mouthfeel, and in my opinion a nice finish. I enjoyed the LA one the best, STL was a close second, and the VA one was OK but I didnt taste the bourbon stave connection at all. Going to get another 12er tomorrow when my buddy comes over for a grill party. From what I've read, there's a lot of hate toward ABInBev...could someone explain this to me?
It's not worth mentioning. Just enjoy the beer, and realize there's gonna be snobs everywhere.
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Old 12-28-2012, 02:23 AM   #147
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Dragon's Milk is overpowering....

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Old 01-08-2013, 04:44 PM   #148
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Originally Posted by Maltrageous View Post
I have been on a Project 12 kick since I discovered it at my Kroger last month. What's all the hate all about? Great pour, smooth and full mouthfeel, and in my opinion a nice finish. I enjoyed the LA one the best, STL was a close second, and the VA one was OK but I didnt taste the bourbon stave connection at all. Going to get another 12er tomorrow when my buddy comes over for a grill party. From what I've read, there's a lot of hate toward ABInBev...could someone explain this to me?
Most people who hate AB/InBev do so because of their business practices, such as buying up big-name breweries/brands (i.e. Rolling Rock, Stella, etc.) then lowering the quality of the product while still maintaining the same price. In dire cases, such as with Rolling Rock, they shut down the original brewery and put people out of jobs. This is my biggest beef with them.

I'm a bit agitated that they are able to dominate the beer market with their "beer," but that's much more on the average American consumer than AB themselves. If people will buy it, they'd be stupid not to brew it. Unfortunately this is also why AB gets a lot of heat, which isn't as deserved.
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