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Old 05-17-2010, 04:35 PM   #1
AlTheGud1sRtaken
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Default brewpub business plan

just finished my last semester of school

as a business major i've had to write a few business plans throughout college, and my most recent --and best-- one was for a brewpub. I headed a team of 3 other students in a competition which had us develop these plans and then pitch them to a board of actual investment bankers, venture capitalists, and other business professionals. our team made it to the final round and our final version of the plan received an A, so while there are a few things i would do differently if i were to actually start this, it's a pretty good plan.

anyways, this site was an incredibly valuable resource and i wanted to share the plan with you all since many of you have unknowingly helped create it. for others with similar aspirations who may find it helpful, or anyone else who is just currious, here it is: Fantom Brewing

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Old 05-17-2010, 05:02 PM   #2
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Great Job. From the beer point-of-view, I wonder though how realistic it is to propose to start out offering 6 different Fantom beers? Will the Golden, Amber and Brown really seem that different from each other to the typical drinker? I would have thought a lighter-sounding or lighter-tasting brew would have been a popular option with many, (e.g., Blonde).

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Old 05-17-2010, 05:37 PM   #3
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any chance you can pm or email me the paper?

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Old 05-17-2010, 05:45 PM   #4
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Very nice, I will be a freshman attending college beginning this fall, (I got a late start at 33 years old) and I am thinking of pursuing a business management degree with the sole intention of possibly going into business for myself. What type of business?...You guessed it a brewpub!

Anyhow, very professional paper congratulations! Do you plan on going through actually opening a brewpub, or was this only an excersize for school?

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Old 05-17-2010, 05:47 PM   #5
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Originally Posted by MrLucky View Post
any chance you can pm or email me the paper?
the file can be downloaded from that link (top-ish, towards the left in the window that opens)

also feel free to ask me any questions if you're working on something similar. i sure could have used a go-to person and have already done all the research.
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Old 05-17-2010, 05:53 PM   #6
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Good Luck I loved working in Richmond at the VCU and with Henrico Fire! That city is beautiful and fun

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Old 05-17-2010, 05:57 PM   #7
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I'm sure you would need to rename your brewery with Fantome' being a well established Belgian brewer, but you never know. Thanks for the plan. I look forward to reading it.

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Old 05-17-2010, 07:12 PM   #8
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Quote:
Originally Posted by Schnitzengiggle View Post
Very nice, I will be a freshman attending college beginning this fall, (I got a late start at 33 years old) and I am thinking of pursuing a business management degree with the sole intention of possibly going into business for myself. What type of business?...You guessed it a brewpub!

Anyhow, very professional paper congratulations! Do you plan on going through actually opening a brewpub, or was this only an excersize for school?
nice, what school will you be attending?

and are you going for the full program, or just trying to get a few classes in or one of those condensed/2-year degrees? the reason i ask is because the restaurant industry is very competitive with small margins, and getting a degree is very expensive. if your end goal is to open a not very profitable business, paying that much for a degree may not be the best investment, although it will look good on a loan application so that could be worth it alone.

you might be better off getting a job at an existing brewpub in a management or brewmaster position and just taking a few classes, such as intro to accounting, intro to marketing, several management classes, a few econ classes, and a few entrepreneurship-oriented classes that focus on things such as exit strategies (this is critical! and under-stated in my plan), sources of financing, growth management, and just an "intro to entrepreneurship"

while this is still a lot of classes, it's no where near as expensive as a full degree. with all that said i've learned a lot in getting my degree and it's been a great experience and i'm glad to have gone through it, especially since i'm very uncertain of what i'd like to do in the future. but if you've already got your dream business in mind and know that your profits will be small, i wouldn't say that it's absolutely nessesary.

carne- hahaha i'll keep that in mind
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Old 05-17-2010, 08:12 PM   #9
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Quote:
Originally Posted by AlTheGud1sRtaken View Post
the file can be downloaded from that link (top-ish, towards the left in the window that opens)

also feel free to ask me any questions if you're working on something similar. i sure could have used a go-to person and have already done all the research.
Thank you, looking at it now. I was on a cell phone earlier and couldn't view the file and didn't think you would have the whole thing available. Now I see you do, thank you very much!
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Old 05-17-2010, 09:09 PM   #10
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Quote:
Originally Posted by AlTheGud1sRtaken View Post
nice, what school will you be attending?

and are you going for the full program, or just trying to get a few classes in or one of those condensed/2-year degrees? the reason i ask is because the restaurant industry is very competitive with small margins, and getting a degree is very expensive. if your end goal is to open a not very profitable business, paying that much for a degree may not be the best investment, although it will look good on a loan application so that could be worth it alone.

you might be better off getting a job at an existing brewpub in a management or brewmaster position and just taking a few classes, such as intro to accounting, intro to marketing, several management classes, a few econ classes, and a few entrepreneurship-oriented classes that focus on things such as exit strategies (this is critical! and under-stated in my plan), sources of financing, growth management, and just an "intro to entrepreneurship"

while this is still a lot of classes, it's no where near as expensive as a full degree. with all that said i've learned a lot in getting my degree and it's been a great experience and i'm glad to have gone through it, especially since i'm very uncertain of what i'd like to do in the future. but if you've already got your dream business in mind and know that your profits will be small, i wouldn't say that it's absolutely nessesary.

carne- hahaha i'll keep that in mind
I'll be attending the University of Arizona, my wife works in their Family and COmmunity Medicine department, and because of that we qualify for tuition reduction, $25/semester, all I have to do is pay for books and supplies, I can't justify not taking the opportunity to get my degree for a fraction of the cost of what students pay!

So I will be a run of the mill Freshman student, but it's been over 10 years since I've taken any college courses, so I'm starting over basically.

Regardless, we'll see where it takes me.
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