Black IPA?

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For a consumer who wants to know in advance what a beer will be like, the name "Black IPA" communicates that information clearly and concisely. IBA is confusing and rhymes with IPA. Cascadian Dark Ale is just a mess of a name and disliked outside of the PNW. The way I see it, if KFC can sell Tender Roast and if Dunkin' Donuts can sell "Iced Hot Chocolate" then I don't see why brewers can't sell Black IPA. Also, the BJCP should create a "Specialty IPA" subcategory so Black IPA's won't be consigned to category 23 anymore.
 
For a consumer who wants to know in advance what a beer will be like, the name "Black IPA" communicates that information clearly and concisely. IBA is confusing and rhymes with IPA.

Good point.

I'll have the IBA? The IPA? No, the IBA.
 
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