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Old 07-31-2012, 04:37 PM   #1
dbennett78
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Default Beer Sales being Pulled from Ebay

For those of you that may have missed it, but many breweries are working towards getting EBay to stop the resale of "hard to get beers":

http://beerpulse.com/2012/07/hill-fa...beers-on-ebay/


*This is not intended to be a debate! It is intended for knowledge only!*

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Old 07-31-2012, 05:54 PM   #2
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Good. Why shouldn't they? It's already against their policy to sell alcohol- there's no age verification. Besides, it's another way customers can get screwed- either they end up with subpar beer that hasn't been stored or handled properly, or the end up with an empty bottle, which is how the ads are typically phrased. Support your favorite craft breweries by buying directly from them or the distribution channels they authorize. If a beer is hard to get, tough. Chances are your local brewery makes hard to get beers other people can't get. Try to grab a bottle the next time you're in the area.

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Old 07-31-2012, 05:58 PM   #3
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Well, it is an interesting subject. Personally, I think the brewery should STFO of what happens after they sell their beer. They can only set up a sale to make it as fair an honest as they can. They can't read someone's mind and know if the next person in line is going to go home and put that beer up on Ebay. They say they care about people who stood in line and didn't get any, but there is no way they can sort them out and make sure they all get some. Maybe they need to unlimit the limited releases???

I think it's a problem they created themselves by driving up demand in the first place.

Something else to think about: What about people who live too far away and will NEVER have a reasonable chance to stand in line? The Ebay sales are a way for them to spend WAY too much money for the privilege of tasting the rare beer. The ebay seller is merely providing a means for those unlucky people (even more unlucky than those who were at least able to TRY for a bottle!) to get some.

As far as the ebay auction itself, the seller always seems to claim that the bottle is the item being sold, not the beer inside. Opening the bottle would ruin it's collectivity. So the seller is forced to sell only unopened bottles lest the bottle's value is diminished. Regardless, selling alcohol in ANY case is against policy and I think the law as well, so I think as long as Ebay can continue to monitor sales such as these (I've seen PLENTY of them) then the problem kind of takes care of itself (mostly, since there is still CL and FB and other avenues).

In the end, I find Hill's comments a bit harsh. He is taking very strong measures in support of a very few people and I'm not convinced the effort is worth it, or will be rewarded. Bottom line is that everyone has a shot at attending the sale and getting their hands on the beer, if they wish to take time off work, travel, get there early, stand in line, etc.

It's the brewery's *fault* that there is a limited amount. They are the ones who created the hype, the hysteria, and the desire for the product. So I don't understand why they get all bent out of shape when the expected happens because of it. #callingmrobvious

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Old 07-31-2012, 06:10 PM   #4
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It's at least partially because these limited release beers are just that: limited. They're not designed for wide distribution, they're for the local audience- typically a brewery's most fervent patrons. In an age where you can eat fresh tomatoes year round, people forget what it means to make a product for local sale. People who attend bottle releases and hoard them to sell on ebay at ridiculous prices prevent real fans from being able to drink them so that a few idiots can overpay to drink that beer when it almost certainly hasn't been stored or transported properly. Then, Mr. Moneybags gets a not-so-tasty special release and writes bad reviews about the brewery to top it all off.

All of this completely ignores the illegality of selling alcohol without a license, without age verification, and then transporting it over state lines.

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Old 07-31-2012, 06:25 PM   #5
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Meh...

Haven't used e-bay in years, and I have no plans to go back anytime soon.

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Old 07-31-2012, 06:40 PM   #6
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If I owned a brewery I wouldn't want some hijack off buying a bunch of my beer and selling it online. That takes all control out if your hands and this yahoo is making money off your your name. When buying online you don't even know that the bottle you are purchasing actually contains the beer it's supposed too! Bottom line, the brewery has its reputation on the line based off of how well their beer shows, someone hordes a bunch and keeps it in their driveway for two months trying to sell it by the time you taste it the beer will be crap and you'll think the brewery sucks...

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Old 07-31-2012, 06:57 PM   #7
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Quote:
Originally Posted by Homercidal View Post

It's the brewery's *fault* that there is a limited amount. They are the ones who created the hype, the hysteria, and the desire for the product. So I don't understand why they get all bent out of shape when the expected happens because of it. #callingmrobvious
So do you propose all local breweries should start out with the capacity of a BMC brewery or should they just avoid the limited releases all together?
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Old 07-31-2012, 07:01 PM   #8
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Scalping will never go away. It is just more visible online and is enabled through this technology. Its just like bootlegging cd's, etc. If there is demand then there is gonna be someone who will try to make a buck. I personally being an old deadhead believe in the spirit of trade and gift.

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Old 07-31-2012, 07:06 PM   #9
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If businesses should have control of products AFTER the sale of said items; shouldn't consumers have control of how the money is spent after purchase of said items? Their just disgruntle bullies.

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Old 07-31-2012, 07:10 PM   #10
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Ha it's the internet of course there will be debate. If the argument is legal base for selling alcohol, yeah close the auctions refine the terms of sale. I'm in favor of selling bottles on EBay. If I want to spend my money on an over priced bottle of Dark Lord or Hunahpu, why should the brewery care. They got their money when the Ebay seller picked up the bottle. If they don't like it, jack up the prices of event tickets. This is no different then a vintage bottle of wine or picking up a comic book at a garage sale and going to the net. Supply and demand, the brewery controls the supply, we provide the demand. Laz, ever bought skunk beer from a liquor store? I have, I don't blame the brewery, its the distributor that failed to turn over the shelves. Think of it like a non traditional three tier system Brewery - Distro - Buyer.

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