I randomly came across a show called Beer Geeks. They're doing a full episode on New Belgium. Not dumbed down at all. They're talking about blending sours, specific ingredients, etc. Very cool. Hope to find it again. It's on a random local channel.
Just watched an episode this past weekend. It's on the local ABC affiliate out of Spokane. They were visitng some brewery in Boston. It was pretty cool, and yes they do talk about pretty specific things that a non-brewer might not know about.
On Deck: Palouse Wheat
Kegged: Cougar Kolsch
Bottled: Stink Bug IPA
Bottled: Permafrost White IPA
Bottled: Biermunch Centennial Blonde
Bottled: Hard Cider