There is obviously a market for it. A massively under informed market, but a market nonetheless.
They make the market with with their ads, "Good marketing could sell a drowning man a glass of water" .
That said I don't drink any BMC beers ever, Bigfoot & Hopslam are the only usa beers I buy/drink with all other beers being homebrew or Belgian/French- most 99.999% bought in Europe.
I can't remember the last time I bought a BMC beer. Not that all of it is bad. I prefer to purchase "local" beers, like Founders, Bells, New Holland, Arcadia, etc. And some US craft beers or foreign beers that look interesting.
I'd probably not turn down a BMC beer if it was offered by a host, but I would probably be disappointed in it when I got it. There are plenty of light beer styles that still have some flavor.
As far as boycotting, I think that if you don't feel the urge to buy their beer, then don't. Just buy what you like. I am lucky to live in a state with many excellent breweries and our local gas stations and grocery stores are now starting to stock craft beer in decent amounts.
Ok guys, it's not a boycott if you're not giving up something. If you wouldn't buy it anyway, you're not boycotting. And what about folks like Red Hook? Do you have to avoid them? Or maybe you only drink 3/4 the bottle because Coors owns the other 1/4?
As one of the few unabashed lovers of BMC on this board (especially Coors, Coors Light, and MGD), I like the way they taste. There are some interesting things going on in a Coors even if they don't toss some hops and doorknobs into a potato sack and beat you in the face with it. MGD isn't as interesting in my opinion but it is one of the few mass-produced Amercian lagers that taste good at warmer temps so for outdoor barbecues it's a nice beer. And IMHO, Coors Light is a solid session beer at a very reasonable price.
You don't have to agree with other people's likes and dislikes but to believe that people are brainwashed into liking the beer they like is just silly. Marketing focuses attention and is persuasive but it doesn't make crap magically good. Despite what your marketing department believes, there are plenty of products that received massive levels of marketing and have still failed. How many Zima commercials did we endure? Where is that product now? What happened to all those "Dry" beers? Where is Coors Cutter right now? Even if trying a product is the result of marketing, liking it is not.
While the movie showed some dirty tricks by BMC, especially with shelf space, the fact is, there's over 1,500 breweries in the U.S. now, the highest total in 100 years. Something's working right...
I may just be really lucky, but the package stores I go to tend to have at LEAST as much cooler space dedicated to craft brews as they do to BMC. Even the small local stores, it's just about 50/50 - plus, they always have stuff like the Belgians and the other "fancy" beers on the regular shelves. There's a couple places I go, where it's probably 3-1 in favor of craft/micro brew space in the cooler.
I have no doubt they still SELL more BMC, but they're just restocking those shelves more often; the actual shelf space war, I don't think they're winning around here.
All major corporations lobby the government for a competive advantage it's just a fact of life and the way the country is set up. A corporate entity has the same right to petition the government as anyone else. If that presents a problem for you then you should petition your representive to change the laws.
As far as excepting a headache inducing BMC product from a host when attending a party, any invitee should arrive at a party with a host or hostess gift. Mine is good beer and I make sure there is plenty for me to enjoy too!
In the case of a wedding or something where a hostess gift is not in order I'll drink water or a soft drink if there's no decent beer. But I refuse to take on a massive headache so people won't think I'm a snob. Let em think what they will.
__________________ Do what you like!
Brew what you like!
Last edited by abracadabra; 02-08-2010 at 05:06 PM.
Mark Levinson Audio rebadges $150 phillips electronics, and sells them for $5000+. Some of our craft guys aren't making any more quality beer than the big 3.
Sorry. I shouldn't have clumped all the companies together not knowing a whole lot about Mark Levinson. But the same still stands true. Drink what you like. If a craft brewery puts out a beer that isn't what I like then I'm not going to buy it no matter what it costs and if the BMC somehow pulls an amazing beer out of their nether regions I'd happily partake. I just don't see the big deal. Go hug a tree, it''ll have a bigger effect on the planet than boycotting a BMC.
Sorry I can't join the boycott.....I drink what I like and really if you think back to what you grew up with or started with then I'm sure alot of us have fond memories of good american classics. I mean how many good weekend do you recall drinking good ole "Beast" or "Natties ICE" because it was cheap and easy to get........
I still like some of their beers, I enjoyed a nice Mickies Amber Bock last night after I polished off a 6er of sw 420. I guess I'm alone here but I get cravings for different beers from time to time....
Hell, drinking games with coors light paid for my weekends while in the service.
__________________ Teufel Hunden Brewing Company
Primary - Apfelwein v2, JChrapewein, Light Scottish Ale, SW 420 v2, Devil Dog Ale Version 2
Secondary - OxiClean
Just Bottled - Jay's Irish Stout
On Deck - The Orginal Fat Tire
Planning - "Hail to the Chief -IIPA", "The Straw Berry Blonde"
NTBA - Wicked Ale
All major corporations lobby the government for a competive advantage it's just a fact of life and the way the country is set up. A corporate entity has the same right to petition the government as anyone else. If that presents a problem for you then you should petition your representive to change the laws.
Unfortunately, the richest usually get their way. What the government is doing is IMHO nothing short of bribery. If you can take that and say "oh well, you don't like it YOU can try to bribe them"... well I guess we can end this conversation.
Linear Mode
