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Old 01-16-2012, 03:39 AM   #1
Dynachrome
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Default Beer Blast - Philip Van Munching

I bought a copy based on the book review here.

It's even more entertaining than I had hoped.

He discussed all of the advertising and family heirs and the internal positioning.

There is even discussion of Coors Light...

It is a very comprehensive history of beer in America.

....I'm a little over half way through.

Don't tell me how it ends.

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Old 02-11-2012, 02:07 AM   #2
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There is a lot of one chapter devoted to Jim Koch. It is really interesting. I'm about half way through now.

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