I'd be curious to see a copy for myself before I subscribe. The cover looks interesting, but I've always picked Ratebeer.com over the BA website b/c I think the reviews are just plain better.
But I also must admit that part of it stems from my prejudice towards the Alstrom Brothers. IMO, they seem to have an "our way or the highway" attitude. And they say they aren't in the 'beer biz' for the money, but it sure seems like it to me - especally now with this beer mag.
I know of folks who posted something bad about them on a forum or a blog and *poof* - no more posting rights on BA. Sure, it's their site; I guess they can do what they want. Still, leaves a bad taste in my mouth. Heck, I've probably just gotten myself banned right now!

But I don't post to their site, so I don't care.