usfmikeb

Recipes 

No, it will nail the zipcode of your Internet provider's access point.

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Primary: Apfelwein 6/12, Peach Pyment 2/12, Cherry Melomel 9/12
Secondary: Douglah Capsicumel 10/11, Chocolate Mead 10/11, Bochet Mead 11/11, Cranberry Mead 11/11, Elderbarrel Flanders Kriek 9/12, Skeeter Pee 6/12
Bottle Conditioning: Spiced Mead 5/11, Peach Mango Mead 7/11, Spiced Cherry Dubbel 8/11
Kegged: English Barleywine 11/11, Chocolate Stout 2/12, Apfelwein 2/12
On Tap: Porter 10/12, Cherry Dubbel 9/12, Yooper's Pale Ale 11/12
Gallons in 2012: 88

Knecht_Rupprecht

Recipes 

While trademarks are about consumer confidence, non-consumers aren't irrelevant. Recently the 8th circuit found that non-consumer (specifically vendor) confusion was evidence of likely past and future consumer confusion.

brycelarson

Recipes 

I understand that - I was just giving an example of how regardless of location Google is going to show both companies on the first page.

It happens. You know - you get a call: "Hey, this is Strange Brew, I need some grain." Guy on the phone picks the first one on the list and bingo - billed to the wrong account.

Right, the same path to confusion works up and down the chain.