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Old 04-20-2011, 12:52 AM   #1
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Default A-B and MillerCoors raising prices on their "budget beers"

It seems that both Anheuser-Busch and MillerCoors are raising prices to try and drive consumers to purchase their "premium" beers. I threw a quick post up on my site (in my signature) for anyone interested, but since I don't want to get accused of trying to drive traffic to the site, here's another source http://adage.com/article/news/recove...ngover/226904/

What are everyone's thoughts on this? I was only able to find a couple of sources, so I don't really have any info beyond what is in the Advertising Age article. It seems like a rather dick move in my opinion, though it's admittedly smart from a business perspective.

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Old 04-20-2011, 12:58 AM   #2
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So Miller lite is considered a premium beer? Don't drink that stuff anymore so it doesn't bother me.

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Old 04-20-2011, 01:00 AM   #3
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I drank those beers before I turned 21. After that I was able to purchase my own beer and be more discerning, and slowly started exploring beer. Its lead me here, I really don't care what they do in regards to that style of beer. I'm not interested in it. Its probably a smart business move.

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Old 04-20-2011, 01:11 AM   #4
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I think a more pertinent question is where is AB and Miller Coors getting all of their horse urine?

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Old 04-20-2011, 01:16 AM   #5
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Large Clydesdales = big bladders.

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Old 04-20-2011, 01:20 AM   #6
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I couldn't care less.

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Old 04-20-2011, 01:21 AM   #7
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Quote:
Originally Posted by kapbrew13 View Post
Large Clydesdales = big bladders.
+1 for that one



I also agree, that I don't really get the Miller Lite and Bud Light being called "premium", but I suppose it's mostly to differentiate from the "budget" beers.
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Old 04-20-2011, 01:26 AM   #8
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This really is funny stuff. I'm sure she is paid well, but how proud could Elina Vives be? LOL

Brand manager for Keystone Light, Elina Vives

There is a significant segment of the population that chooses to drink below premium, and those are the guys we really want," said Ms. Vives

To do that, Keystone is doubling down on a strategy that has made it one of the biggest ad spenders in the below-premium segment. The brand will become a sponsor of the WWE pro-wrestling franchise

the brand's target audience of men aged 21 to 34, who prefer T-shirts and worn-out hats to fancy clothes and who drink cheaper beer and are damn proud of it.

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Old 04-20-2011, 01:48 AM   #9
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Keystone used to have the highest market share %/ad dollars spent. They never used to advertise that brand but it still sold pretty well for frat parties etc...

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Old 04-20-2011, 01:59 AM   #10
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Quote:
Originally Posted by Zen_Brew View Post
This really is funny stuff. I'm sure she is paid well, but how proud could Elina Vives be? LOL

Brand manager for Keystone Light, Elina Vives

There is a significant segment of the population that chooses to drink below premium, and those are the guys we really want," said Ms. Vives

To do that, Keystone is doubling down on a strategy that has made it one of the biggest ad spenders in the below-premium segment. The brand will become a sponsor of the WWE pro-wrestling franchise

the brand's target audience of men aged 21 to 34, who prefer T-shirts and worn-out hats to fancy clothes and who drink cheaper beer and are damn proud of it.
No offense meant, but she forgot NASCAR too.
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