The heineken brewery tour is pretty cool. I went there in September 2006. I think last time I was in Amsterdam (February) they had it closed for renovations.
So if you went there recently.... you probably got to experience a new "Heineken Experience".
BTW... did they still have the Heineken Karaoke?
Here's a buddy and I making assclowns of ourselves...
Primary: Apple Cider
Drinking: Kölsch, Rye IPA, Belgian Dubbel, Belgian wit
On Deck: Dunke Weizen, Caramel Quad, Rye IPA