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Old 07-13-2011, 08:24 PM   #11
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Not to defent In-Bev too much, but I don't think they're just trying to trademark anything they possibly can (I didn't read the article by the way). Goose Island, which they bought recently has a beer called 312, and I'm assuming they will call it the different area codes in different markets.
Thats how I see it. Don't see what the big deal is.
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Old 07-13-2011, 08:39 PM   #12
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That's part of the problem. Nobody sees it till it's too late. Not to call names or impune any of you. I just see this for what it really is. An excuse to wield more power. More control. They can just leave it at "312",since that name denotes where it came from originally. If it were me,that's sure as hell what I'd tell them.
I wouldn't trust any of them as far as I could throw their bullet riddled corpses. It's the same corporate clone mentality from our government to the big bankers controlling them & big business. Damn,I need a beer...hey,wait a tick...isn't that what we were talking about? Dang,...I better have a shot with that.............
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Old 07-13-2011, 08:57 PM   #13
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That's part of the problem. Nobody sees it till it's too late. Not to call names or impune any of you. I just see this for what it really is. An excuse to wield more power. More control. They can just leave it at "312",since that name denotes where it came from originally. If it were me,that's sure as hell what I'd tell them.
I wouldn't trust any of them as far as I could throw their bullet riddled corpses. It's the same corporate clone mentality from our government to the big bankers controlling them & big business. Damn,I need a beer...hey,wait a tick...isn't that what we were talking about? Dang,...I better have a shot with that.............
why are you so paranoid? They're not trying to take away your homebrew.

I dont get why people are so scared of big corporations. A corporation, such as in-bev, is nothing more than a piece of paper. In-bev employs thousands of people, thousands of people have a chance to feed their families with their salaries, they offer a decent beverage at a cheap price, and create a profits for their shareholders, the majority of which is funds- which are people's retirements and life savings. They're not hurting anybody, they arent killing any babies or clubing any seals. Just like the individual bankers at Lehman were doing nothing than trying to feed their families. Nobody tried to bring down the economy.

The whole idea to use area codes, probably came from some regular guy, in St Louis, who makes 65k and can barely afford to pay for his house, wife and kids. Everybody is just trying to get by.

If you have a problem with Bud, and their influence they have on policies through their donations to politicians, then blame the representatives that you elected as their ultimately responsible for the laws they pass.
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Old 07-13-2011, 10:29 PM   #14
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I have a problem with a lot of the actions of BMC trying to impede craft breweries, but I really don't see how this is the same?

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Old 07-14-2011, 12:07 AM   #15
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I read about this story in the Chicago Tribune a couple of days ago. In the article is says that 312 is Goose Islands top seller and that it was the #2 craft beer in Chicago in 2009. Ever since I started home brewing I don't like Goose's Honkers Ale anymore and I think that 312 is a weak attempt at 3 Floyd's Gumballhead. I've never tried Bud's Wheat Ale and Shocktop doesn't do it for me. This must be In-Bev/Bud's attempted at trying to corner the craft wheat market. They are going to do what they do. Good luck to them. I can always make my own wheat ale and there are plenty of true craft options out there.

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Old 07-14-2011, 12:15 AM   #16
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I don't see how they can trademark an area code. 412 means a lot to Pittsburgh folks. For an outside company to come in and market their crap with our own area code I dunno I think it sounds retarded and I hope it doesn't go through. I have belonged to 412DNB for years. It is something that means something to us. Not dollar signs. I think it sucks.

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Old 07-14-2011, 12:25 AM   #17
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I dunno, not really a big deal to me - a waste of money for a gimmick. Anyone remember those college town color cans? The reason I feel its a gimmick? Because, even as the article says, seems like they are targeting beer-savvy towns. Which by definition would probably not be the cities to go after.

You can put any picture or name on a bottle or can, but that does not change the product inside. Even if someone buys something the first time because they were caught by the advertising, they wouldn't continue buying something they didn't like.

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Old 07-14-2011, 12:45 AM   #18
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A lot of paranoia here regarding In-Bev. We all make our own beer, so what is the issue? Also, I think that the Craft Brew industry is continuing to grow. New Microbrewery's opening up here in Indy every month or two.

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Old 07-14-2011, 12:49 AM   #19
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I thought you could not trademark numbers? Isn't that the reason for the change from ...266, 386, 486 to Pentium. So Intel could trademark the naem of their chip.

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Old 07-18-2011, 10:12 PM   #20
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Didn't intel corp get in a fight about the letter 'e' ? ...as in, they thought they owned it... silly billy intel; everybody knows that Microsoft owns the letter 'e' !

How can anyone own something so riducioukls? Whoever owns that old letter 'e' ought be required to make reparation to the italians, they kinda invented the latin alphabet didn't they? (oh that's right, they stole it from those other folks that lived in the back lot... sumeria or something).

Now where did I put that numeral 1? Ohhh, yeah, you's guys stole it for your keyboards. Maybe I should get some money for that??? I mean, it's mine you know, as in, "you owe me money dude"!



- M

ps. in case you're wondering, it's actually the letter 'i' which intel owns. *Sigh* Who would believe a company could own a letter like 'e' - it's so much more free and easy going.

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