Anyone else remember this?
Ten Cent Beer Night was a promotion held by the American League's Cleveland Indians during a game against the Texas Rangers at Cleveland Municipal Stadium on June 4, 1974.
The idea behind the promotion was to offer as many eight-ounce (237 mL) cups of Stroh's beer as the fans could drink for just 10¢ each, thus increasing ticket sales. Ultimately, the game was forfeited to Texas on the orders of home plate umpire Nestor Chylak because of the crowd's uncontrollable rowdiness, and because the game could not be resumed in a timely manner.
Ten Cent Beer Night - Wikipedia, the free encyclopedia