Do you guys throw the fermentation vessel in the temp controlled chamber pretty much right after pitching the yeast, or do you let it sit at room temp (which for me is typically a bit higher than ideal fermentation temps) for a bit?
Kudos to you for asking about the important stuff and for getting set up to control temps. Get ready to take your brews to the next level. You're gonna enjoy the results.
Assuming that you pitch sufficient yeast in the first place (one of the other keys to brewing good beer), here's the profile that will serve you well for most styles (excluding Saisons, certain other Belgians and the few beers where a strong ester character is desired):
1) Chill the wort to a few degrees below the low end of the optimal range for the yeast being used. If your chiller won't get it that low, put it in the chamber a few hours (or several if needed) to get it down there.
2) Pitch yeast and set the controller to the low end of the optimal range. Tape the sensor to the side of the fermenter and insulate over it with some bubble wrap or something.
3) After krausen falls (airlock activity slows significantly), start letting the temp come up on its own over a period of a few days until you're around the upper end of the optimal range.
4) Once fermentation is complete, reset the controller to 35*F and leave it at that temp for 5-7 days (a cold crash) to clear the beer and firm up the yeast cake.
A few note about certain commonly-used strains - US-05 is best started at 64-65*F. Cooler than that can produce some peachy notes that some folks don't like. Nottingham will ferment as low as 55*F, but it doesn't like above 67 when active (it gets some funky esters warmer than that). WLP002/1968ESB can drop out early if allowed to stay cool after activity slows, so it should be brought into the upper 60's after the first few days at 63-64*F.
http://www.brewersfriend.com/yeast-pitch-rate-and-starter-calculator/ is a good pitch rate calc, although it does use a too conservative 100 million cells per gram of dry yeast. Microscopic counts reveal that it's about twice that, so an 11g packet rehydrated to fine for an ale up to 1.060.