what do you mean when you say "fermentation cooler"?
If you are taking about a simple water bath with ice this is how I would rank them:
Fermentation cooler: simple, little to no labor, cheap. Will require more maintenance to monitor and adjust temp.
refridgerator: a little more complicated, a little bit of labor to mount the temp controller, price can vary depending on how much the fridge costs (I used an old fridge inherited from SWMBO's great aunt) plus the cost of the temp controller. requires virtually no additional monitoring if setup right.
son of fermentation: much more complicated, a lot more labor you will need the proper tools and some ability if you want something that looks and performs decent, cost will be between the cooler and the fridge depending on how much the fridge cost and how fancy you want to finish it. Will require occasional additional work to monitor and add ice.
If you are asking about a freezer converted to fermentation chamber, then I would say that falls in between the fridge and son of fermentation chiller in the amount of labor and knowledge required to add the collar, and again price will vary depending on if you are buying new or can find cheap/free freezer. Like the fridge it should require no additional messing with once set properly
Thats how I see the options. I have been exploring them all myself, and am currently using the fridge but have plans to build a keezer/fementation chamber using the freezer to hold kegs for serving and building an insulated chamber on top for fermenting. So it will be high on the cost, labor, and knowledge side. let's hope I can pull it off
