I believe the general consensus is that you should use whirlfloc tabs or irish moss in the boil to precipitate a good cold break and, perhaps, reduce the liklihood of chillhaze. Obviously, once you realize you've got chill haze then the irish moss won't help.. here's what you need to do:
get some polyclar, mix it in some boiling water, chill your beer till it's nice and hazy, and add the polyclar solution.. you don't need to shake or stir.
FYI, chillhaze results from excessive amounts of protein and tannins in the beer. The proteins and tannins bind to each other to form long chains that are visible to the naked eye - this is chill haze.
Here's a nice article in BYO explaining the use of various finnings (including irish moss/whirlfloc and polyclar). It's also a good read on chill haze. HTH..
http://byo.com/feature/508.html
I didn't know this but, evidently, irish moss really only works for the AG brewer... at least according to this article. Too bad I never tried the stuff before I went AG.. would've been interesting to see if it had the same effect.