I use it in my Agave Wheat. At flame out, you get a hint of the flavor. I'm going to try adding it after a week of primary next - should maintain flavor and aroma.
Primary: BM's OktoberFAST
Secondary: What sorcery is this?
Kegged: Thunderstruck Pumpkin Ale, It's The End Of The World... Stout, Cider
Future: Alchemist Heady Topper Clone, Yooper's DFH 60 Minute Clone, Session Bitter