It's not a bad deal based on how many parts go into it. However- you only really need that much stuff if you're going to be fly sparging. On top of that, you're only getting 5-gallon coolers, which is going to limit your OG to about 1.068 for a 5-gallon batch. If both of those limitations work for you, it's a decent deal.
If they don't, I'd build your own 10-gallon MLT using the instructions here. The parts list is VERY detailed and it is not tough at all. You'll end up spending about the same amount of money, and end up with a setup that will scale much better.
Secondary: Bee Cave Robust Porter (with coconut)
Kegged: Cascade/Citra Amber Ale