The rumors started days ago have ended in the last 48 hours with confirmation direct from Northern Brewer and Midwest Supplies today that indeed, they were acquired by Anheuser-Busch InBev, the multi-national super conglomerate that owns Budweiser and Miller. More precise the deal was announced as being completed by ‘ZX Ventures’, the disruptive growth unit of AB InBev. Anheuser-Busch InBev now has market share of 70% of beer sales in the United States after getting Justice Department approval of a merger.
Northern Brewer opted for Chris Farley, the listed ‘Founder’ and not the Northern Brewer President to confirm the announcement today.
Many of you have seen the news that we’ve closed a deal to be acquired by ZX Ventures, the global Disruptive Growth Unit of Anheuser-Busch InBev.
Why would AB InBev Bother with a Homebrew Supply Shop Like Northern Brewer?
Northern Brewer & Midwest Supplies were likely a sought after purchase due to a reported annual revenue of at least $50,000,000. Some worry this acquisition along with their deep capital could allow them to pivot into the wholesale market in an attempt to gain massive control of the homebrew industry in a vertical growth move.
Many on Homebrew Talk and reddit have speculated on exactly what disruptive growth means to the small and tight-knit homebrew community. Only time will tell what impact they will have on the hobby and smaller retailers that help grow and teach the industry.